WWF turns on the mental light bulb
This new ad by WWF demonstrates the chain of pollutants that go into producing and importing green things like compact florescent light bulbs. The ad conveys the ambiguity and frustration one experiences when trying to do the right thing, but I don’t know how clear or effective this one is. Aesthetically I find it attractive simply because as a kid I liked to make model airplanes and WWII military scenes with little soldiers and burned out cities. Makes one wonder what the attraction was. Anyhow, the above is the director’s cut, which is slower, pensive and somber. The final cut, which you can view here, has a much different feeling to it. Maybe I’m old school, but the slower version works better for me.
You can read more about the campaign here.
