A short history of marketing from Michael Reissinger on Vimeo.
There is something a little ironic about this video. On the one hand it paints a pretty good picture of the transition from one to many to many to many media, and how that has created a problem for advertisers. But it implicitly assumes that people care about little more than brands, despite the admission that consumers are increasingly skeptical. This is all by way of making an important point that systems theorist Ervin Laszlo makes in Quantum Shift in the Global Brain, in which he argues that the previous historical epic was dominated by three Cs:
Conquest, colonization and Consumption.
Advertising, PR and propaganda were the necessary tools to facilitate policy and technology for those goals. We are now shifting into a new set of Cs:
Connection, communication and consciousness.
I think this is the complaint and challenge of the videomaker, without being conscious of the real choice, which is about intention, not products. If we stick to the old model the human species will become extinct fairly soon.
