Continuing with more cultural analysis from the perspective of marketers, we have this interesting take on the Gen Y narrative. To be honest, I’m now getting confused who is Gen Y and who are the Millennials. I guess that goes along with the theme of the slideshow which is increasing ambiguity and fewer boundaries, but I thought that was a Gen X thing. Anyhow, I suggest going through the whole program. It takes about halfway through to get the graphic coherence of the show’s own narrative. This goes along with my general frustration with the current 2.0 trend to leave explanation of new tools in some obscure corner of the Website, forcing us video game style to figure out what exactly the thing is supposed to do (and to register without any explanation as to why we should!).

Via BrandNoise.