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Though I’m a big supporter of Amnesty International, I find something a little troubling about this ad. Part of it is based on some resent criticism I’ve been reading about how NGOs tend to work outside the context of the societies they are functioning in, and can inevitably buttress the control mechanisms of empire by advocating for universal rights and interventionism. Hence Bush can take the rhetoric of the NGO as justification for invading Iraq or Afghanistan. Yet, human rights are so intrinsic for international norms that provide a space for justice.
Strangely, though, the creates an odd vicariousness for ones actions in which a fantasy for justice is fulfilled in simplistic terms without allowing for the complexity of a situation. It’s like playing a video game that insulates us from the difficulty of real struggle. There’s certainly more blood, sweat and tears than this push-button kind of justice. Nonetheless, I remain a committed supporter of AI. I just don’t like this unsettled sense of ambivalence abetted by marketing and technology.
