Twitter is the fad of the day, so we’re bombarded with news of twitter, making me increasingly numb to it as an interesting story. But what if news on twitter has an equally numbing psychological impact?
Scientists warn of Twitter dangers – CNN.com:
(CNN) — Rapid-fire TV news bulletins or getting updates via social-networking tools such as Twitter could numb our sense of morality and make us indifferent to human suffering, scientists say.
New findings show that the streams of information provided by social networking sites are too fast for the brain’s “moral compass” to process and could harm young people’s emotional development.
Before the brain can fully digest the anguish and suffering of a story, it is being bombarded by the next news bulletin or the latest Twitter update, according to a University of Southern California study.
And then, how do you weather a twitter shitsorm?
How to Weather a Twitterstorm – Advertising Age – Digital:
“Credibility is the currency of the ‘new normal,’” said Steve Cody, managing partner and co-founder of Peppercom. “Tell me what happened yourself. Don’t allow me to hear it from others. If I do, I’ll lose my faith and trust in you. And, in an era when faith and trust has been tested to the breaking points, brands like Amazon and Domino’s need to be a whole lot smarter and a whole lot swifter.”
Here, six tips for if — or when — it happens to your brand.
