Media food against media food

Though I haven’t seen Food, Inc., this looks to be another promising documentary about our monocultural food system. The film’s trailer starts off with a quick lesson in media literacy by juxtaposing the images of food market/ing with the reality food production. It should be noted, however, that the top PR and propaganda spinners know that people only remember pictures, and not words. So though the narration does a good job of deconstructing the images of the supermarket, one is still left with the pastoral image of an artificially abundant the food system (I say “artificial” because the high yield monocultural crops we are accustomed to are produced on borrowed time by depending on petroleum-based fertilizer that destroys biodiverse soil– a temporary fix that has long-lasting and destructive consequences on the food chain).

Nonetheless, I really like this sequence and hope the film is as compelling. The montage alludes to a deeper suspicion I have that supermarkets are more effective tools of food system propaganda than media. I urge people to consider the psychological conditioning of the market as one of the primary forms of system architecture.

  • schobiz

    There is definitely some graphic imagery in the movie. There were also clever parts that let the imagination do the work. At one point they were denied access to some of the industrial chicken structures, but after explaining the typical process that these farms undergo, getting a shot from the outside of the anonymous buildings and hearing the sounds of thousands of desperate birds was enough to make huge implications. It was very effective all around and every person in America should see the film. Even if you don’t eat meat. Transparency in our food system would no doubt give some more support to local and morally minded food systems.

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