Carrotmob is a good example of the kinds of social activism enabled by Internet social networks that Clay Shirky talks about in Here Comes Everybody– a combination flash mob and consumer pressure that invites social change through positive engagement with businesses. This is a fine first step, but I hope they take it a step further than promoting energy efficency in stores by advocating for energy efficient products, i.e. locally made goods. Little markets–so-called convenient stores–are often what I consider to be like a hell-nexus: alcohol, tobacco, porn, fast food, disposable products, Coke, etc. These are the acupuncture points of empire. So I hope they keep up the pressure by encouraging the sale of sustainable products as well.
