Mediacology

putting the 'eco' into media ecology (and other tangential meditations)

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The future is always/never dangerous

In simple terms, the rise of a scientific society means a society of constant expectations directed toward the oncoming future. What we have is always second best, what we expect to have is ‘progress.’ What we seek, in the end, is Utopia. In the endless pursuit of the future we have ended by engaging to destroy the present.

Loren Eiseley, The Invisible Pyramid

Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.