Apparently we have a new “eco-vernacular.”
Looks like Environmental Defense Fund has it’s rebuttal to Annie Leonard’s Cap and Trade presentation, but cribbed the Story of Stuff’s presentation style (both aesthetically and style of address). I couldn’t find credits to see if Free Range Studios (FRS) also made the EDF video.
(Speaking of which, Jonah Sachs and Susan Finkelpearl of FRS wrote a downloadable article, From Selling Soap to Selling Sustainability: Social Marketing, in the new 2010 State of The World. There is a whole section on media. I went ahead and bought a PDF of the whole book because it looks another really good resource, but you can download some chapters for free.)
Are these videos incompatible? It appears that each follows a different paradigm of ecology, but would it be discernible to the average viewer? Maybe comparing the two could provide an interesting lesson in rhetoric.