The sport of mindfrakking, or how my pointless outrage helps spread another ad virus

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The pith* theory of advertising.

* Pithing is when you stick a needle in the brain of a live frog. The goal is to scramble its brain in order to immobilize it for dissection while it is still alive. When applied to advertising a paradox or insult is used like a needle to confuse and conquer unwilling media gawkers into immobile rage. In protest I won’t post a link.

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