P. 1
Pt. 2
Erik Assadourian from the World Watch Institute introduces the 2010 edition of the State of the World (you can download some chapters for free here, or purchase PDF of the whole book for less than $10). The presentation style may not zing like TED, but I think it’s worth cribbing some notes, especially the intro which makes a clear argument for the importance of transforming culture. The book has several chapters on media, including a very good one by Jonah Sachs and Susan Finkelpearl (of Free Range Studios–makers of Story of Stuff) about social marketing:
.
(click on the book cover to download the article)
