Chipotle grammy ad


[video link]

Just in case you didn’t watch the Grammy Awards (I didn’t either), it featured this commercial, which is a fairly good example of ecological communication. By explaining a complicated system with concrete symbolism, this is a good demonstration of how advertising techniques can promote positive thinking. Chipotle, which you may have seen featured in the documentary Food Inc., wants to highlight its “food with integrity” program that promotes the humane treatment of animals and a decentralized food system. The soundtrack features Willie Nelson covering Radiohead. Wow!

For more background info about the ad, Esquire provides in-depth coverage.

Here’s a bonus video. The following vid is the opening sequence for Food Inc. Notice how the narration and visuals are a kind of food media literacy.


[video link]