How clean is the data cloud?


An excellent report and article detailing the dirty secrets of the cloud.

As I report in my forthcoming book:

What the BP case shows is that media decolonization requires decoupling our media from the carbon economy. For those of us who use computers and networks, this will mean a transitional period, since currently our consumption of electronics and energy use are increasingly large sources of C02 emissions. In fact, computer networks now produce more carbon emissions than the airlines industry. A Google server farm will use as much electricity as a city of 250,000 people, so efforts by companies like Google to transition to renewable energy is absolutely necessary. But with the exponential growth of the information economy, we may be drowning in data anyway. For example, some communications scholars argue that data clouds, bloated software, redundant archiving, and media rich data centers are pushing the overall planetary impact of physical data storage to unsustainable levels (“The Internet Begins with Coal” titles one report about network power consumption). They suggest that it will become increasingly necessary to ration data, meaning that people should be sharing copies of media rather than having to access them from multiple clouds. Unfortunately, the current push toward cloud computing by dominant corporate providers Balkanizes the net into data fiefdoms, leading to less compatibility and sharing.

As long as we perpetuate the current fossil fuel regime, the belief that unlimited data is harmless to the biosphere will remain intrinsically bound to the creed that information is weightless and immaterial. This situation, the researchers argue, parallels our treatment of the oceans, which are being pushed to the brink of ecological collapse because people have assumed their capacity for producing food and absorbing pollution is limitless. Not only is linking computer and network usage directly to their impact on the environment a crucial step toward green cultural citizenship, it’s a radical challenge to a status quo predicated on tightly restricted intellectual property. Proprietary control of data is the ultimate tragedy of the commons. Ultimately, only a culture based on a cultural commons that values sharing resources would ensure that the next wave of computing doesn’t result in black clouds in our atmosphere.

Here’s a GreenPeace link to take action.