The Sky is Pink: fracking and the information war

THE SKY IS PINK from JFOX on Vimeo.

[video link]

Well, right on cue, Gasland director Josh Fox released a new video which serves as an excellent companion to my previous post. The Sky is Pink is a condensed version of Gasland, but updated to target New York governor Andrew Coumo’s efforts to allow fracking in his state. The thing I like about this video is its effort to debunk industry criticisms of Gasland by offering a mini-lesson in media literacy (“the sky is pink” refers to the PR strategy of making false claims that are then covered by news media for the sake of being “balanced”). I think that you will agree that after watching this Tom Ridge and his industry cronies are villains in the truest sense and that independent media makers are heroes!

For more background info about this short film, click here.