Interesting ad from Facebook to commemorate its 1 billionth user (how is that possible?). Here there are many deep truths, and also some deep untruths. I believe the need to connect with others is the primary reason why we use media. We don’t like feeling alone. This sentiment is capture beautifully by the ad. However, Facebook’s suggestion that it’s like a doorbell, chair or bridge is completely disingenuous. Those are objects that lack a systemic, corporate agenda that tracks its users interests and then sells them as commodities. Imagine the chair you sit in monitors all the activities of the room you’re in and the conversations your having with your friends. The chair then compiles that information and sells it to other chairs so that when you enter into other spaces, the chair forces you to sit in a particular position so that you see ads or through a window that you had no intention of looking through. What if the chairs re-arranged themselves to encourage you to sit with particular people that you didn’t intend to sit with? I imagine that we wouldn’t like these chairs very much.
For more about the ad, check out this Ad Age article.