A lesson in monocultural economics

See on Scoop.itGreening the Media Ecosystem

Habitats for chains, consumerism being the only channel of citizenship, monocultural economics… these are lessons for ecomedia, all nicely summed up by Stacy Mitchell, who is a researcher and writer at the Institute for Local Self-Reliance (ILSR), a national nonprofit organization that challenges corporate consolidation. Like all the other trends described in her presentation–in particular food production, box stores and banking–media consolidation is also detrimental to empowered local economies. Take for example the loss of ad revenue for newspapers. Not only do box stores wipe out small businesses, they eliminate a revenue source for local media because chains don’t do regional media. Instead, they invest in national ad campaigns that eliminate the need for local venues. Moreover, as I discuss in The Media Ecosystem, local media is more likely to generate a conversation than multinational media.

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