I’m fascinated by the utopian, highly mediated character of the New Century Global Center in Chengdu captured in this promo video. It’s ripe for some postmodernist deconstruction; it’s also a perfect clip for analyzing the ideology of globalization. The video’s animation situate the complex in a highly idealized, clean climate, but the reality is far different (check out the footage of the haze-covered Chengdu). Indeed, it’s hard to imagine what the ecological footprint of the world’s largest building might be; moreover it would seem to be an exaggerated escape pod from a degraded ecology in the surrounding environs. I can’t help but notice the uncanny parallel between the New Century Center and the dystopian shoppingmall spaceship in WALL-E that houses the last remaining humans in the universe (see clip below).