Media Mindfulness: 57 Cognitive Biases that deceive us

See on Scoop.itMedia Mindfulness

“From attentional bias — where someone focuses on only one or two of several possible outcomes — to zero-risk bias — where we place too much value on reducing a small risk to zero — the sheer number of cognitive biases that affect us every day is staggering.

Understanding these biases is key to suppressing them — and needless to say, it is good to try to be rational in most cases. How else can you have any sort of control over investments, purchases, and all other decisions that you make in your life?”


Antonio Lopez‘s insight:

This article is a bit simplistic, but it is a good introduction to some typical cognitive biases that impede clarity and conscientious decision making. These biases are also deeply embedded in technological design and media.

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