Media Mindfulness: Autograph captures 5,500 Bits Of Data About You in 30 seconds

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“Describing it as a “game-changer,” Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply develop incredibly intricate profiles for targeting consumers. The technology, dubbed Autograph, utilizes a simple flashcard-style interface that captures 5,500 attributes about a consumer in about 30 seconds.”

Antonio Lopez‘s insight:

This technology strikes me as a voluntary kind of totalitarianism. Click the headline to read the whole story.

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