“Describing it as a “game-changer,” Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply develop incredibly intricate profiles for targeting consumers. The technology, dubbed Autograph, utilizes a simple flashcard-style interface that captures 5,500 attributes about a consumer in about 30 seconds.”
This technology strikes me as a voluntary kind of totalitarianism. Click the headline to read the whole story.
See on www.mediapost.com