The first one is always free..

Upon reading Ann Elizabeth Moore‘s awesome polemic, Unmarketable, I’m tempted to create a new blog category, “clusterfrak.” This would be necessary for posts in which I feel compelled to document nefarious marketing practices that have infiltrated the counterculture, but in doing so am forced to give free publicity to the offender. What is one to do?

Moore’s book is a passionate plea for the return to integrity. As a former Punk Planet writer and most excellent journalist, Moore brings in her passion as an activist who believes strongly in community spaces free of corporate marketing. She laments (as do I) the inevitable commercialization of community spaces that she holds dearly. She decries further the willingness of scenesters to sell out their peers for a buck, noting that in her own social experiment that she was able to get zine-makers to give away all their rights to her in exchange for free candy.

Moore articulates a sound criticism of culture jamming and Adbusters, which echoes my own rants on this blog. Essentially culture jamming ends up creating more mindshare and attention for the brands they intend to criticize. Even a book like Naomi Klein’s No Logo becomes a primer for ad agencies on how to market to the anti-marketers. Talk about a clusterfrak!

I think the one unarticulated irony that results from reading Moore’s book is the fact that punk has always depended on capitalism for its existence. Just as Satanists need Christianity to define themselves, punk depends on an industrialized system to justify itself. With postmodernism that all ends because you no longer have a clear target or something to bounce off of. That is is why I always refer to punk as the last rebellion of the Industrial Age. Note, I’m not saying the “last rebellion,” just one that can claim a distinct space outside of corporate control. Clearly that is no longer the case.

Speaking of which, what initially compelled the writing of this post was another blog post about Groove Armada offering its music for free on the Web, but the catch is that you have to register into a Bacardi social network site to get your “free” stuff (BTW Mog appears to also be advertising the Bacardi ruse– actually, it’s not a ruse at all, which is even more depressing). Unlike Radiohead or Nine Inch Nails who did offer their albums for fee on their own Websites, this is clearly a Bacardi marketing ploy that surely paid Groove Armada well.

At first I felt like ignoring this, not wanting to draw attention to Bacardi who, thanks to me, has a little more free advertising. But because I find it reprehensible that musicians remain blinded to the devil’s pact they make with alcohol companies I feel the need to speak up. Considering how much alcoholism and drug abuse has ravished the music scene, I just find it unconscionable that music magazines and artists continue to support the alcohol industry.

Which leads me to the conundrum of how to draw attention to this without giving Bacardi more air time than it deserves. I suppose the only thing I can do at this point is to warn you that that the Groove Armada track really sucks. OK, I actually didn’t even listen to it, but I’m offering this preventative measure as a last ditch effort to remind you that the first one is always free…

To paraphrase former Homeland Security tzar Tome Ridge, You’ve been warned!

Greening the ghetto

Van Jones is one of the most powerful speakers I’ve seen, and a brilliant thinker to boot (with a big heart), so it is with no trepidation that I recommend the following profile from the New Yorker.

I’m currently reading his new book, The Green Collar Economy, which is poignant call for turning the US economy around through the creation of green jobs (the “labor” kind). It’s abut time we made the green movement more colorful.

For more info, go to Green for All.

In the snip below, Jones gives his “street rap” to a group of kids.

The Political Scene: Greening the Ghetto: Reporting & Essays: The New Yorker:

“I love Barack Obama,” he said. “I’d pay money just to shine the brother’s shoes. But I’ll tell you this. Do you hear me? One man is not going to save us. I don’t care who that man is. He’s not going to save us. And, in fact, if you want to be real about this—can y’all take it? I’m going to be real with y’all. Not only is Barack Obama not going to be able to save you—you are going to have to save Barack Obama.”

Jones went on to discuss the crisis on Wall Street, the federal budget deficit—“We’re going broke by the second”—and how annoying it can be to listen to people who use a lot of fancy words. “People who know a lot talk weird,” he said. “So you can spend a lot of time listening to people who are educated, and all you get is frustrated, because what they’re saying doesn’t actually land with you. Well, boohoo. Get over it.”

Lessig on Colbert

I just started reading Lessig’s Remix, perhaps the most accessible of his books. He makes a great comparison between “read only” versus “read/write” culture. Colbert does a great job of playing devil’s advocate. Lessig seems a little flustered. I’m not sure why, he must know it’s a put-on.

Here is a dance remix of the interview.

A cure for the postmodern blues



“The Ethics of Climate Change: Right and Wrong in a Warming World (Think Now)” (James Garvey)

Everyone has their pet cause (or should at least); mine happens to be media literacy. But I bow down to the mother of all causes, climate change, not only because of the extreme danger it represents, but because it ties together all causes (health, environment, ecology, justice, etc.) and the planet into a single problem that we can work on from multiple angles.

Regular readers are probably aware that I tend to have my head in orbit, and fly around the realm of theory a bit much. Thus I’m always thrilled to encounter a book that offers concrete action with information and philosophy to back its claims. Such a book is The Ethics of Climate Change by James Garvey. It lays out convincingly why climate change is real while written in a very practical and accessible style that delves deeply into the various ethical arguments for action or inaction, and addresses psychological reasons for why we don’t act individually or collectively. One such activity could be informing yourself by reading this excellent short treatise, and then buying a copy (or sharing yours), and giving one to the public library.

2012 or bust

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I’m happy to announce that the book Toward 2012: Perspectives on the Next Age is out. It’s a collection of articles from Reality Sandwich, which includes an essay I wrote, “Reality 2.0.” I’m honored to share space with the likes of Daniel Pinchbeck, DJ Spooky, Erik Davis, Stanislov Groth, Peter Lamborn Wilson and a host of other crazy literati. I suppose alternately you could call this dispatches from the New Edge.

Downloading the public domain

James Boyle has a written an important book, The Public Domain: Enclosing the Commons of the Mind, which you can also download for free from his site. He has the following intriguing proposition:

In the tradition of the environmental movement, which first invented and then sought to protect something called “the environment,” Boyle hopes that we can first understand and then protect the public domain – the ecological center of the “information environment.”

I’m in the process of trying to link network media practices with the environment. In other words, is there an ecological architecture behind new media practices that can be made more evident in order to encourage new business practices? Part of which means open systems and sharing. As the following snip from his Website attests, Boyle believes you can give something away and sell it simultaneously. True enough. I often prefer a book as opposed to a PDF, so usually after reviewing a PDF of a book, and I like it, I’ll buy it. Also, as a college professor (wow, it sounds weird saying that), I find copyright restrictions an unbearably difficult barrier for exposing students to a lot of material that, if forced to make them buy, I usually won’t, especially considering the onerous pricing of textbooks.

You might wonder why I didn’t go this route with my own book. It was my sincere desire to publish with a the Creative Commons license, but the publisher didn’t understand the concept (it was hard enough to get the copyright in my name as opposed to the publisher). In the future, I hope to publish using Creative Commons. Boyle argues the benefits below.

Questions from Authors.. | The Public Domain |:

[For] an academic who wants to write a book that isn’t directly aimed at the mass market, (The Particle Physics Diet, How to Use the Secrets of Behavioral Economics to Improve your Golf Game, Secret Dating Strategies of Accountants etc.) but which has substantial potential reach in lots of different types of audience — academic and lay — the CC license might well be the best strategy in terms of sales. There the key thing is reaching your potential readers when you don’t know exactly who or where they are. And free (potentially viral) distribution does that extremely well. Yochai Benkler’s The Wealth of Networks is a nice example of this phenomenon. It turns out that many more people than one would imagine are fascinated by the economic characteristics of networks, peer production and so on.

Summer reading pt. 2



“Gandhi on Non-Violence: Selected Texts from Gandhi’s “Non-Violence in Peace and War” (New Directions Paperbook)” (Thomas Merton)

In my summer reading list I forgot to mention this awesome little book of selected quotes on nonviolence by Gandhi. But the best part is the opening introduction by Thomas Merton who deconstructs the Western mind to reveal our most significant operating system errors.

Summer reading update

Even though I haven’t been online that much this summer, I have still been pretty mediated, albeit old school style with books. I thought I’d share during this brief blogging pause what I’ve been reading.



“The Power of Place: Geography, Destiny, and Globalization’s Rough Landscape” (Harm De Blij)

So far so good, The Power of Place uses geography to remap how we think about globalization. This is a myth buster.



“Spook Country” (William Gibson)

I didn’t like this one so much. Shallow characters and uninteresting plot, but Gibson has such an interesting mind that many of the book’s concepts and commentary save it.



“The Hidden Connections: A Science for Sustainable Living” (Fritjof Capra)

I wish I had read this before writing my book. What a powerhouse of ideas and inspiration for relating cell structure with how societies are constructed. Super scary stuff on GMOs as well.



“The Sustainability Revolution: Portrait of a Paradigm Shift” (Andres R. Edwards)

If you don’t know much about what sustainability is, you’re not alone. Most people who were polled in the US couldn’t define or recognize the term, “sustainability.” No matter, the book gets under the hood by providing a wealth of definitions from various ecological organizations and schools of thought.



“Sustainable Education: Re-Visioning Learning and Change (Schumacher Briefing, No. 6)” (Stephen R. Sterling)

This is the best pedagogical overview you will find that filters education through an ecological paradigm. Again, I wish I had read this before I wrote my book.



“Here Comes Everybody: The Power of Organizing Without Organizations” (Clay Shirky)

Worth all the buzz. Shirky translates in simple language the emerging paradigm of social networks and activism.



“The Secret History of the American Empire: The Truth About Economic Hit Men, Jackals, and How to Change the World” (John Perkins)

As I blogged previously, I found this book to be a good breakdown of how economic control and imperialism is actually practiced. This was probably the most interesting summer read for me because at times it’s like a spy novel, but it’s all true.



“Mediacology: A Multicultural Approach to Media Literacy in the Twenty-first Century (Counterpoints: Studies in the Postmodern Theory of Education)” (Antonio Lopez)

And finally my book. I’ve been reading it here and there and still feel good about it.

Empire of the corporate mind

Written by a former Economic Hit Man, John PerkinsThe Secret History of the American Empire takes you on an inside journey of “corporatocracy” empire building. The book is fairly simplistic when it comes to history, but it confers with all the more academic sources I’ve read about the subject. What is great about the book is that makes the material accessible to a wider audience, especially concerning how important financial institutions (such as the World Bank and IMF) are for keeping the system in place. The book has a really good definition of empire, and also offers several alternative approaches to counteract what may seem like an inevitable process of control, but actually is highly dependent on our ignorance and complicity through consumer habits. If we are going to have an ethical approach to media production and analysis, we must acknowledge that the US government acts and engages in the world as an empire. To deny this fact is to distort the nature of how corporate media filters the world.

H/T to Scud for recommending the book.

Teenage media plague

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From the comic book scare to video games. Author David Hajdu talks The Ten-Cent Plague and being a father in the digital age.

Comic controversy a cautionary tale – On the Level- msnbc.com:

Parents, politicians, religious leaders have gone after virtually every art form associated with youth culture – comic books, rock music, and now, video games. And with comic books, these efforts eventually had a chilling effect (on the industry). How is it that current “objectionable” entertainment products avoided that same fate?

The question is, why did comic books lose that battle? The main reason that comic books lost is that their advocates didn’t have much voice. The advocates were kids and no one was listening. Nobody cared what they thought.

Another reason is simply economic. The big corporations weren’t publishing comics.

You write that the comic book industry was comprised of outsiders: ethnic minorities, women, people who were disadvantaged financially and perhaps couldn’t gain entry to prestigious schools or professions. How important was that diversity to the success of the medium?

It was immeasurably important because comics of all kinds — even superhero comics — were explicit, overt, opulent in their portrayal of the pride of (their) outsider status. Superman was the ultimate immigrant. He was an immigrant from another planet.

It’s essential. I think it’s the main thing that comics were here to say, was that outsiders of every sort were not lesser for their outsider status. That had, in one way or another, something over the orthodoxy.

Review: Pirate’s Dilemma

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The Pirate’s Dilemma is slightly maddening. The intention is valid: to steer people towards thinking about piracy in a new light. The “pirate’s dilemma” is whether to persecute and shut down piracy, or to recognize it as a kind of creative competition. If you can’t beat ‘em, join ‘em. The thrust of Mason’s argument can be summarized by the two models of music industry approaches to P2P file sharing: either go the route of Apple and create a cheap, viable option for consumers, or the RIAA route and sue its customers.

As a former DJ, Mason cuts and pastes his way through the book with anecdotes. At first I found the approach a little obnoxious– a kind of overly cheerful airline-style of magazine writing. As a former punk, I found the whole chapter on punk capitalism a little superficial, and lacking a discussion of a really important DIY capitalist operation, Dischord Records. The section “Tao of Pirates” was also missing an important discussion of historical pirate culture, i.e. the black beard types that are so debated so interestingly in Wilson’s Pirate Utopias. I think the word pirate is used too generally. Basically, anyone under 50 is a pirate these days, and I don’t thing that’s true. Finally, the remix section failed to credit Dada.

But as I read on, I warmed up to the book and found the discussion of guerrilla marketing and hip hop pretty good. There was some history and anecdotes that I wasn’t aware of, so I was pleasantly surprised here and there. Still, if you want a more in-depth analysis of the economic situation of open source, read Benkler’s Wealth of Networks.

Ultimately I think Mason’s intentions are good. I’m not sure celebrating the cooptation of underground culture by capitalism is something that is to be happy about, but I suppose as the pirates become more mainstream, maybe our society will be better for it, and that to me, is the ultimate Pirate’s Dilemma.

Big news!!!!!

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Some of you may have noticed that I put a little Amazon link to the right for my book, Mediacology. I didn’t want to make an announcement until the book was actually in physical form. Well, that day has arrived, and after lots of blood sweat and dead brain cells, the book is now in stock and available. For more details you can click the tab above to view a synopsis, chapter-by-chapter breakdown, a short Slidecast presentation and more. I’m hoping that if you enjoy or support my efforts, please order the book, consider it for your class, tell a friend, and leave a nice review at Amazon.

A little background

The ideas in the book had been in the works for many years, but didn’t take form until I was approached by my editor, Shirley Steinberg, who asked me to make a proposal for her publisher. She edits a series of books on education for Peter Lang called, “Counterpoints: Studies in the Postmodern Theory of Education.” It was during this time that I was also writing an essay on digital media and education for the MacArthur Foundation’s Learning Race and Ethnicity: Youth and Digital Media. It became the perfect opportunity to expand my thinking for MacArthur, and to make a lengthy critique of media literacy practices.

My initial concept was to call the book, Media Mindfulness. I had been practicing mindfulness meditation and became convinced that it was one of the only real ways to change one’s relationship with media’s tremendous influence on our minds. The problem was that as I was writing someone else came out with a book with the same name, so I had to change the title, and hence the book’s emphasis. This was fortuitous, because in the process of writing, though my ideas were fairly solid, I was a little stuck, and was trying to find a way to incorporate my evolving thinking about making media education more sustainable. Once I started to apply alternative ecological concepts– inspired by a Native American epistemology I developed in my MacArthur essay– it all started to come together. What I found was that by being ecological, my approach was also truly multicultural. And I don’t mean that in the sense that we apply Western educational theory to ads that feature people of color. When marketers change the color and codes of their ads to appeal to niche markets, they are only multicultural in the sense of who is being represented. I wanted to argue for a real multiculturalism that incorporates ways of thinking outside Western epistemology.

I have two audiences in mind. The first is those involved with the media literacy and reform movement, and the other is for those wanting to bridge ecology with media. I had some unfortunate experiences arguing for media literacy in the green movement, being rebuffed by a rather famous environmental media critic who thinks teaching literacy makes media too interesting. As for my media lit colleagues, I also wanted to challenge conventional thinking about media because I felt that fundamental assumptions concerning media are held up as unchallenged truths, and that these assumptions were hindering the movement’s success among cultures outside the Western paradigm of intellectual thought, and also preventing a truly ecological pedagogy. I tried to balance a conversational tone with academia. Whether or not I succeed depends on your reaction.

Ideas change

I had a year to write the book, during which my daughter was born. Sleep deprived and mentally exhausted, I patched this together and downloaded every possible idea in my head. In this sense, I probably could break the book into three or four other ones to delve a little deeper into the topics that each chapter touches upon. It’s probably true that all authors feel like their books are never finished, and I am no exception. But I feel good about the final product, and look forward to writing more. Now the creative part is done, and it’s on to real work of the text: getting it out there.

Thanks in advance for your input, feedback and help spreading the news. As always, I’ll be here, reporting back to you new ideas and announcements as they develop. Peace! Antonio

PS I took the photo that is used in the cover art.

Book is true enough

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“True Enough: Learning to Live in a Post-Fact Society” (Farhad Manjoo)

I just finished True Enough, which challenges the conventional thinking that new media democratize information and will lead to greater vetting and truth. On the contrary, the author argues that new media encourage the retreat into reality tunnels. The greatest benefit of the book is a detailed analysis of the psychological factors that go into propaganda. It explains why “Swift Boating” works. Manjoo– a Salon.com columnist whose platform is the Web– makes an insightful and correct analysis, but I’m also wondering if there is also a nostalgia for solidity, to the days when there were less media, and diminished freedom of expression due to the top-down model of the one-to-many media structure of old. I think the warnings he makes about our tendency to regress into info tribes should be headed. Does he want to a return to the Jeffersonian ideal of educated elites, or a newspaper saturated public sphere? The solution, I think, is rather old, which is to rely on the Buddhist concept of mindfulness, which is to not hold onto some notion of mediated truth, but to surf it as an engaged, mindful observer.

For more insight follow the debate about the book’s conclusions between Manjoo and Steven Johnson, author of Emergence.

Grand theft childhood?

Grandtheft-Childhood

Finally some sanity in the video game debate. As noted in a previous post, there’s a lot of moanin’ about the new Grand Theft Auto, with lots of hot air, but little oxygin in the debate. Thankfully in Grand Theft Childhood? some *real* researchers have actually looked at the evidence to see what is really happening with gamers. For a sneak peak, Definitely check out the “myths” page.

Here’s a teaser from the Grand Theft Childhood? site:

Coming to the project with no agenda except to conduct sound, responsible research, their findings conform neither to the views of the alarmists nor of the video game industry. In Grand Theft Childhood, Kutner and Olson untangle the web of politics, marketing, advocacy and flawed or misconstrued studies that until now have shaped parents’ concerns.

What should we as parents, teachers and public policy makers be concerned about?

1. The real risks are subtle, and aren’t just about violence, gore or sex.

2. Video games don’t affect all children in the same way. Some children are at significantly greater risk. (You may be surprised to learn which ones!)

Into the reel

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The “real” McCandless

It’s rare that a work of art—of any kind—lingers with me the way Sean Penn’s screen version of Into the Wild has. And I want to know why. The basis of my query is decidedly nonliterary. I’ll admit that I’m fairly non-literate, not in the writing sense, but the reading sense. I am not steeped in the great traditions that Into the Wild is build upon– not the story itself– but of the vast literary history of writers abandoning the society to probe deeper truths out there, literary pilgrims, so-to-speak. From Walden Pond to On the Road, Americans have probed the wild and the road. Krakaur’s book, Into the Wild, most likely speaks to that impulse. Trouble is, I haven’t read the book, so all I have to offer is how the film itself impressed me, not in dialog with Alex Supertramp’s story (or the book about it), but how as a cinematic experience it connects with ours.

It’s curious that the bus that served as his grave has become a modern pilgrimage site. Alaskans don’t get it, because to many of them Chris was a fool for doing what he did: venturing into the bush ill-prepared with few provisions and a kind of middle class arrogance that all will be fine. Indeed, as the case of his demise has been extrapolated and explored, one gets the sense that he may have had an unconscious death wish. He must have known on some deep level that what he was doing would end badly. No doubt, when he did decide to return to civilization and found the summer runoff too difficult to ford, it doesn’t take much to try other routes. And had he walked a few more miles, his escape would have been complete. Did he accidentally poison himself? We’ll never know. All we can be sure of is that he rejected the dominant values of civilization, and in that courage I think we find the core gestalt of his appeal.

There is an inner Jack London in all of us that simply would like to burn the cash and credit cards, ditch the car in the arroyo and walk off into the sunset. In some ways it’s very American. McCanldles’ deathbed epiphany that joy only has meaning when it’s shared was perhaps the supreme lesson of his life, for we cannot say he was truly free. He was running from something and was so determined to make a statement to his father, his ultimate outcome is not much different than a son’s suicide as revenge.

The film is a hyperreal fantasy of nature. The real location was moved for better views of the mountains to satisfy the requirements of cinema. A love story here, and some exaggerated scenery there, glosses over the more mundane aspects of a boy’s journey into America’s interior. In fact, as I have pondered the film, I was wondering why something so innocuou–a person traveling, running from his famil–could resonoate so deeply with the culture and myself. At the end of the film when we see a picture of the actual Chris (not the actor), it becomes painfully clear that this was a real life. And at that moment I wept like I’ve never wept at the end of a movie. How could I love this anonymous character so much? Is it the power of cinema, or connection with a sense of loss and abandonment that is so often at the core of our daily neurosis?

To some he comes across as a Jesus-like character, to others, just a middle class American fool lost in his own convictions like America in Iraq. With Penn at the helm, we could say this is the anti-parable of the war. If you are going to lose yourself, do it for moral reasons, for god sakes, like connecting with the Great Whatever and the “wild” that alludes us high-tech capitalistas.

The wild is a construct of the literary culture: it was devised by the Greeks to be the first big cultural Other to permeate the psychosis of Modern Man. Now we want to reclaim it, but it means death. And how fearful were we as we watched the film thinking, I could never do that, but I wish I could. We are so deeply ashamed of our domestication and trapped by our worldliness that we hunger for that taste of authenticity Chris/Alex sought and tasted. You see it in his dying smile, one of the eerie media artifacts he left with his undeveloped roll of film.

Which begs the question, was he not a bit self-conscious that his experiment would impact the culture, and he would not survive to see it? What was the purpose of the journal and camera if he was so free of our civilized trappings? Photos embalm, as philosophers have noted, and these artifacts he left us contain the self-reflective traces of a Western man, a narcissus who only vouches for existence in the mirror of media. This is not a criticism, just a reflection of the zeitgeist. Chris was both and instrument and mechanic of the culture. He knew what he was doing, his determination and focus the clues that his legacy would impact the world.

Note: I initially wrote this piece for Reality Sandwich, but someone else wrote a really good article and beat my lazy ass to post it. I recommend that you go over and read Andrew William Smith’s article too.

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