This is your ancestral mind on media

Brain
Our Ancestral Mind in the Modern World: An Interview with Satoshi Kanazawa | Open Culture:

DC: Evolutionary psychology portrays us as having impulses that took form long ago, in a very pre-modern context (say, 10,000 years ago), and now these impulses are sometimes rather ill-adapted to our contemporary world. For example, in a food-scarce environment, we became programmed to eat whenever we can; now, with food abounding in many parts of the world, this impulse creates the conditions for an obesity epidemic. Given that our world will likely continue changing at a rapid pace, are we doomed to have our impulses constantly playing catch up with our environment, and does that potentially doom us as a species?

SK: In fact, we’re not playing catch up; we’re stuck. For any evolutionary change to take place, the environment has to remain more or less constant for many generations, so that evolution can select the traits that are adaptive and eliminate those that are not. When the environment undergoes rapid change within the space of a generation or two, as it has been for the last couple of millennia, if not more, then evolution can’t happen because nature can’t determine which traits to select and which to eliminate. So they remain at a standstill. Our brain (and the rest of our body) are essentially frozen in time — stuck in the Stone Age.

One example of this is that when we watch a scary movie, we get scared, and when we watch porn we get turned on. We cry when someone dies in a movie. Our brain cannot tell the difference between what’s simulated and what’s real, because this distinction didn’t exist in the Stone Age.

Machines of loving grace (we hope)

RU Sirius went to the Singularity conference and reported that he enjoyed the nerdy convergence. The singularity folks may be a nice crowd, but I’m not sure if I agree with their views of the human mind. Correct me if I’m wrong, but my impression is that singularity excludes the body as part of the mental equation. We should remember a few things: our eyes are attached to our feet (think of how your body is involved with looking), and also that all our nerve endings are connected to the brain. Downloading a mind without a body just seems absurd to me.

Anyhow, the best thing about his post (linked below) is the extended quote of the wonderful Richard Brautigan poem, “Machines of Loving Grace.”

Reality Sandwich | Party Like It’s 2049:

I like to think (and

the sooner the better!)

?of a cybernetic meadow

where mammals and computers live together in mutually?

programming harmony?

like pure water touching clear sky.

I like to think

(right now, please!)?

of a cybernetic forest filled with pines and electronics where deer stroll peacefully past computers as if they were flowers with spinning

blossoms.

I like to think

?(it has to be!)

?of a cybernetic ecology where we are free of our labors and joined back to nature, returned to our mammal brothers and sisters, and all

watched over by machines of loving grace.

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Right-brained astronaut art

Bean-Painting
Astronaut Alan Bean’s paintings make the moon look like New Mexico (link)

Cosmic Log : The right-brained astronaut:

To do art well, you’ve got to be kind of holistic and look at everything at once,” Bean said. “It’s different. You don’t stay alive as an astronaut or a pilot looking at everything at once. You better be a serial kind of guy.”

If you have been following my previous posts about the right- and left-brain, then you’ll appreciate this article about Alan Bean, one of 12 earth beings to walk on the moon (that we know of, at least). In the interview he talks about his post-astronaut career as a painter and the different functions of the brain. In essence, you need your left-brain to operate a spacecraft, but the right-brain to paint it.

I’m not much of an art critic, but there is something intriguing about Bean’s paintings. If you click here you can see some of the work (though I warn you the Website is a huge, disorganized mess– so much for rocket science!). My mental map of the moon has always been through photography, so I find the paintings to have a psychological quality that is quite different and strangely religious, displaying both a love for the moon, but for science as well.

The painterly style is reminiscent of cowboy art, something as a punk rock youth I totally abhorred, but in my sunset years I have come to appreciate. Bean’s landscapes are like the New Mexico desert, extending the wild frontier myth to space. Like cowboy art, these images portray fairly mundane activities that are designed to foreground the environment. In the above image humans look rather small.

On his Website he states that acrylics are space age:

Bean prefers to paint his motifs with acrylics, because acrylics are as high tech as his subjects. Although developed in the 19th century, acrylics occurred first on the art scene during the beginning space age and are the most important innovation in artistic materials since the invention of oil paints.

Additionally, “the base layer of all of his paintings contain small pieces of his space suit and the command module and also very small amounts of Moon dust.”

He covers his painting surfaces with acrylic modeling paint so he can put a space boot print on the surface along with imprints of the geology hammer he used on his mission. So not only does he make representations of the moon, the paintings themselves become the moon and the record of his experience. Way cool!

Bean-Ourworldatmyfingertips

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Brain hemispheric politics

Brain Hem

Study finds left-wing brain, right-wing brain – Los Angeles Times:

“There is ample data from the history of science showing that social and political liberals indeed do tend to support major revolutions in science,” said Sulloway, who has written about the history of science and has studied behavioral differences between conservatives and liberals.

Lead author David Amodio, an assistant professor of psychology at New York University, cautioned that the study looked at a narrow range of human behavior and that it would be a mistake to conclude that one political orientation was better. The tendency of conservatives to block distracting information could be a good thing depending on the situation, he said.

I’m a few days behind on this story, but ironically it’s because I’m working on my book which deals a little with the left and right brain hemispheres as being instruments for processing different kinds of media. McLuhan and Powers in The Global Village break the different brain hemispheres down as follows:

Eye-Left Hemisphere
Visual-Speech-Verbal

Logical, Mathematical
linear, Detailed
Sequential
Controlled
Intellectual
Dominant
Quantitative
Active
Analytic
Reading, Writing, Naming
Sequential Ordering
Perception of Significant Order
Complex Motor Sequences

Ear-Right Hemisphere
Tactile-Spatial-Musical-Acoustic

Holistic
Artistic, Symbolic
Simultaneous
Emotional
Intuitive, Creative
Minor, Quiet
Qualitative
Receptive
Synthetic, Gestalt
Facial Recognition
Simultaneous Comprehension
Perception of Abstract Patterns
Recognition of Complex Figures

(McLuhan, Powers, p. 54)

Based on these differing functions I’d guess the left brain is probably the Republican side. (BTW, the left-brain controls the right side of the body, so you could say that it is the “right wing” of the body.)

How a smirk could destroy the world

The timing of the below column couldn’t be more perfect. I’ve been studying brain hemispheric bias and am concluding that one of the faults of our civilization is the manner in which we favor left brain thinking. If in our education strategies we can encourage balance between the hemispheres, I think our future survival will be assured. The piece is written by Leonard Shlain, author of the Alphabet and the Goddess, and discusses Bush’s smirk as a sign that his two brain halves are disconnected. He makes one major omission: Cheney smirks too. Could it be that we are on the verge of Armageddon because our so-called leaders are lobotomized? Our culture certainly is.

Leonard Shlain: Why Bush Smirks – Politics on The Huffington Post:

Also, there exists a marked contrast between the distribution of emotions to the right and left of the brain’s great divide. The majority of emotions have their seat in the right hemisphere but a few reside in the left. Optimism, cheerfulness, and happiness hold sway in the left frontal lobe. Anger, fear, terror, disgust, and sadness, are far more prominently represented in the right. The emotions in the right hemisphere are more primal and are highly attuned to instinctual “fight or flight” mechanisms necessary for a creature to stay alive in a dangerous environment.

* * *
Most individual can coordinate both of their hemispheres to produce a symmetrical smile or frown. George Bush seems unable to accomplish this feat in his unguarded moments or when he becomes agitated. His lopsided smirk reveals an inner disconnectedness between the two sides of his brain. And the left sided scowl, and glaring left eye provides a more accurate window into his soul and psyche than does his smiling right. I would further speculate that this disconnect evident in his facial expression might have something to do with the president’s unprecedented syntactical mangling of the English language. Sentences inarticulately constructed often belie a disordering of thought processes.

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Hillary Soprano and the faulty meme

Meme
If you read my post on the Hillary Soprano spot, you may be interested to read Douglas Rushkoff’s take. He believes the video fails as viral media:

Hilary and Bill Clinton have just made sure we equate Hilary’s ambitions and life with that of Tony Soprano (or, worse, Carmela – a woman who suffered her husband’s affairs in order to maintain the right to spend the capital he accumulates. Sound familiar?)

At best, the campaign understood all of this, and thought by playing it out in the open they could somehow neutralize the associations Americans already had about these two. But they did the reverse. Honestly, I didn’t think about Bill and Hilary this way until I watched the clip. And at that point, all the reservations that other people had about the couple became really clear to me.

No, this has nothing to do with policy. It’s pure symbolism. Representation. And – at least for the next few election cycles – that’s what will elect and disqualify candidates. Hilary Soprano. That’s not a media virus you want to messing around with.

But what is a media virus? Many media critics tend to believe that media are just propaganda for the system, delivered in bite-sized ideological messages that hide in advertisements. Consequently there is an epidemiological view emerging in popular culture that corporate media distribute viruses through their media, delivering information in the form of memes that comprise ideological codes. Not all are unhappy about this; marketers self-consciously boast about the latest gimmicks for branding and selling products through “viral” marketing, Malcolm Gladwell being the most recent cheerleader of this view in his books, Blink and The Tipping Point. The concept of “memes” is also circulating more frequently among media activists.

The pop cultural meme of memes was articulated in Rushkoff’s book from the late ’90s, Media Virus!, which I’m quoting at length because it contains a lot of assumptions shared about media epidemiology and memes:

Media viruses spread through the datasphere the same way biological ones spread through the body or a community. But instead of traveling along an organic circuitry system, a media virus travels through networks of the mediaspace. The “protein shell” of a media virus might be an event, invention, technology, system of thought, musical riff, visual image, scientific theory, sex scandal, clothing style or even a pop hero—as long as it can catch our attention. Any one of these media virus shells will search out the receptive nooks and crannies in popular culture and stick on anywhere it is noticed. Once attached, the virus injects its more hidden agendas into the datastream in the form of ideological code—not genes, but a conceptual equivalent we now call ‘memes.’ Like real genetic material, these memes infiltrate the way we do business, educate ourselves, interact with one another—even the way we perceive reality.” (9-10)

But are memes really what media distribute? On the most basic level memes are spread by imitation. According to Susan Blackmore, “If we define memes as transmitted by imitation then whatever is passed on by this copying process is a meme.” Contagious behaviors that are innate, she states, like yawing and laughing, are not memes. Also, memes are not “perceptions, emotional states, cognitive maps, experiences in general, or ‘anything that can be the subject of an instant experience.’” Finally, imitation is distinguished from contagions. As cognitive anthropologist Scott Atran remarks, “No replication without imitation; therefore no replication.” Continue reading

Reading Bush’s body

Bush-Hands

We’ve come in peace. Take us to your leader…

Newsweek has an interesting piece on Bush’s body language on his recent trip to Latin America. This relates to a new category I’m adding called “cognition.” I’m increasingly interested in how the mind receives and processes information. This is an area that is consistently ignored in mainstream media literacy practices. I think the following interview with a body language expert Peter Andersen (The Complete Idiot’s Guide to Body Language) demonstrates why cognition is so important for “reading” people, and images of them in the media.

Bush’s Body Language in Latin America – Newsweek: World News – MSNBC.com:

NEWSWEEK: Why are images so key to how we regard world leaders?
Peter Andersen: Pictures transcend culture and literacy levels. You don’t have to read all of a 2,000-word newsmagazine cover story to get something from it. That image on the cover, it has irrefutable and intrinsic meaning. You can have an opposing article, but there’s no way to refute a photo. It is what it is and it resonates deeply within us for that reason. Images even affect different parts of the brain than language does. The structures that process face are in a part of the brain that’s very intuition and quick judgment. It has a logic of its own and it’s extraordinarily powerful.

***
Can the average person analyze body language accurately, or do you have to be an expert?
You can’t read a person like a book, but most people are really good at a process called “thin-slicing.” We make judgments about race, gender and age with that first look. Then there’s body language—people are really intuitive at figuring out whether that there are good vibes there or not. It doesn’t take five hours for us to do that, it can take 30 seconds. And, our research shows that those first impressions are pretty accurate. You can tell whether a person is comfortable, whether they are anxious or warm. Those judgments are made very rapidly.

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Brain scans that read intentions

Catscan

Some of you may have seen the film Minority Report (or read the PK Dick book it was based on) about the precog units that can predict future crime. It’s kinda like our foreign policy of preemptive war, except in the later case, it’s more about “bellyfeel” than science. In the article below there is an interesting debate on the ethics of current brain research that claims to predict intentions. There is some fear that this scientific capability is moving us closer to targeted ads that can “brandwash” us. It’s worth a gander, and a ponder.

The brain scan that can read people’s intentions | The Guardian | Guardian Unlimited:

The latest work reveals the dramatic pace at which neuroscience is progressing, prompting the researchers to call for an urgent debate into the ethical issues surrounding future uses for the technology. If brain-reading can be refined, it could quickly be adopted to assist interrogations of criminals and terrorists, and even usher in a “Minority Report” era (as portrayed in the Steven Spielberg science fiction film of that name), where judgments are handed down before the law is broken on the strength of an incriminating brain scan.

Mind reading consumer desire

Brainwash

Boing Boing: A Directory of Wonderful Things:

Neuroscientists report that they can use brain scans to predict whether someone looking at a product will actually buy it or not. Dr. Brian Knuston and his colleagues at Stanford University put images of 40 objects in front of 26 subjects undergoing brain fMRIs. By analyzing which parts of the brain light up, the scientists were able to forecast what the subject’s decision would be before he or she vocalized it. According to the scientific paper they published in the current issue of the scientific journal Neuron product preference activated the nucleus accumbens (NAcc), while excessive prices activated the insula and deactivated the mesial prefrontal cortex (MPFC) prior to the purchase decision.”

This is your brain on negative ads

Scream-1
This is your brain on negative ads – Tech News & Reviews – MSNBC.com:

WASHINGTON – The grainy black-and-white images appear on television, while ominous music plays in the background. It’s another in a blizzard of negative political ads and before you consciously know it, the message takes hold of your brain.

You may not want it to, but it works just about instantly.

In fact, the ad’s effects on the brain “are actually shocking,” says UCLA psychiatry professor Dr. Marco Iacoboni.

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