Mediacology

Logorama is a world constructed entirely from brands. Amazing.
Winner of the 2010 Oscar for best short film. Well deserved!

OK, I think this is taking niche marketing way too far!
The Worst Horse / How do I love thee, Bizarro Thai Ronald McDonald? Let me count the ways….:
I love that you offer your hands to me in a Buddhist expression of gratefulness and reconciliation. It’s so surprising. Almost as if I’ve never seen you [...]

It’s strange that the NYT took so long to cover this issue, but now that the FCC will investigate branded entertainment– which ranges from product placement to complete brand universes– it is deemed news. This story actually gives me great confidence, actually, because it is a reminder that people do in fact have the capacity [...]

A beautiful discourse on the intersection between mythology and brands. I’d hate to pollute this wonderful discourse with my own words. Please read the whole thing, it’s well worth your time.
The Holy Breath of Inspiration (Triple Pundit):
The Nike swoosh is a great example of a brand that holds a key to one of these core [...]

AlterNet: MediaCulture: So You Think You Can Raise a Brand-Free Kid?:
“I think we’re seen as consumers…how much wallet share do kids have, and how much can they influence our spending.”
Yet the push to buy doesn’t jive with the values these parents want to instill in their own kids — values like critical thinking, individuality and [...]

Hmmmm. An interesting article on the blurring of yet another boundary: private and public speech. It questions whether Gore and Bono are pushing the limits of the public sphere by making social causes corporate affairs. My feeling? The more the merrier. But… I also do not like the paternalistic approach of either that focuses on [...]

From the Onion News

I think Adidas is taking the idea of viral marketing a little too seriously. Watch it and bleed.

Technorati Tags: puppy

Excuse my Italian, but I am so fed up with the kind of bullshit that marketers obsess about, such as the idea that brands should equal identity. Yes it’s true that teens want to belong to something and fashion provides the necessary codes for that association, but a brand is not a tribe, and [...]

As the hype machine salivates over Steve Jobs‘ announcement of the the new iPhone (at a whopping $400 price tag!), Greenpeace is pushing for a better ecology policy at Apple. At issue is the continued built-in obsolescence of Apple’s products (as a Mac user, you can imagine the frustration of the constant equipment upgrades that [...]