Category: Health

Yogurt marketing weighs heavily

Fit Light
I thought I was the only one astonished by the marketing of yogurt as a weight-loss product. With all that fat and sugar didn’t someone finally wonder, hmm, isn’t this a bit like ice cream?

Jodi Lipper and Cerina Vincent: Yogurt And Lies – Living on The Huffington Post:

For over 25 years, dairy companies have been advertising yogurt as a “diet food” and their campaign has totally worked. They have somehow convinced everyone that eating sugary, fruity cream can magically melt away the pounds, and yogurt is now a staple for many dieters. But even before Stonyfield started adding glass to their yogurt, we thought it was one of the worst fake diet foods on the planet. There are so many foods out there that are healthier, tastier and far more filling than a tiny cup of lactose. If you are a yogurt addict wanting to drop those last five pounds, here are some things to think about next time you’re in the dairy section.

The era of ‘Girls Gone Wild’?

Post-Feminism

An interesting review of some current arguments about the state of feminism. I’ve been somewhat intrigued by “postfeminsim,” not because I agree with it, but because it traffics in the same language as “postirony.” In other words, when young women where T-shirts with “babe” or hot pants with crude sexual language printed on their butt, one wonders if this is “empowerment” (as some suggest) and if our resistance to such things represents a generation gap of Old Lefties who don’t get young people. Admittedly, I don’t mean to sound stodgy but I do feel that rampant “hooking up” (it’s not just a female issue, mind you) is not a sign of a healthy culture. Everything done in balance.

I enjoyed the following article because it showed that the arguments are neither black or white, but as usual, marketers are the wild card in the mix. Amanda Marcotte connects “princes” marketing to children with the Pussycat phenom of older kids. Complicated stuff!

AlterNet: Feminism in the Era of ‘Girls Gone Wild’:

If young women are doing fine by themselves by picking up the books and working hard and presenting a very real challenge to male dominance, then what should we make of the “Girls Gone Wild” stereotype? The notion that college age women are wasting their potential somehow by acting like nothing more than sex objects is paralleled neatly by the notion that the kindergarten set of girls that are supposedly rejecting their feminist parents in order to embrace the fluffy princess phenomenon, pushed mostly by the Disney company. In fact, the princess marketing has something of a “gotcha” element to it, as if the miles of pink and lace present an irresistible temptation for the inner delicate flowers of young girls. The more likely story is that the relentless drumbeat of marketing the Princess line has made girls feel that they’re missing out if they aren’t a part of it.

The grown-up version of Disney’s Princess line is the TV show “The Pussycat Dolls,” where the symbol of belonging is not a pink lace princess dress, but a feather boa. Granted, the Pussycat Dolls are highly sexualized, but the marketing push is the same as the Princess line, the story being one about how women and girls find themselves irresistibly drawn away from participation in the real world and towards feminine accoutrements and being on display rather than being active. And these messages are coming, as they always have, from marketers that are more interested in protecting male privilege and making money than everything else. The co-option of words like “empowering” from feminists should be taken for what it is, a backlash wolf in feminist sheep clothing.

Teenybopper booze?

Spyke

The colors say it all. I don’t think this drink is designed for swanky adults. For the media literate, the image of the woman in the background also says plenty.

A booze buzz for teenyboppers? – Addictions – MSNBC.com:

With prom season and all its attendant hazards around the corner, some law enforcers and health advocates are adding one more cause for parents to worry — a new alcoholic beverage called Spykes that is sized, flavored and priced in a way that critics say is aimed at teens.

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