Archive for the 'Self-Referential' Category

Life’s center of gravity

Cosmology Of Gw

Image source



After a five-week odyssey throughout the US, I’m again in my Roman kitchen and back in the blogosphere. Among the many things on my travel agenda was the commencement of a new chapter in my life: the start of a four-year PhD program in Education and Sustainability at Prescott College. This is an exciting adventure into a very cutting-edge interdisciplinary, self-directed program that will no doubt influence what I think and write here.

After reading about American economic woes from afar, I expected to arrive to a Depression-like US, but found things oddly like business as usual, with the exception of astronomical food and gas prices. And I thought Italy was expensive! Yet, it’s clear that catastrophe remains a potential for the car-centered universe.

Among the many things we examined during my program’s initial colloquium is a system’s theory approach to social change. To oversimplify a complex process, one observable pattern during a time of crisis is a watershed point where people can choose to reinsert themselves into a snowballing cycle of social madness, or consciously choose to change their behavior to solve a crisis, i.e. evolve or die. A cursory view of election ads on US television shows that, in rhetoric at least, McCain and Obama are offering these kinds of choices: more of the same, or some kind of limited change. I’m skeptical that Obama represents enough significant transformation to get off the oil treadmill, but judging from McCain’s ads, I’m quite surprised that there are enough Americans out there who believe changing behavior is too dangerous a course to follow. McCain’s more-of-the-same marketing strategy leads him to ridicule the idea of conservation, which makes me think that simple things like properly inflating your tires is ideological heresy because to promote conservation is to acknowledge the limits of growth, which is utterly antithetical to the utopian world of consumerism. An examination of what motivates people to stick to beliefs that are so self-destructive is warranted. I suspect the mentality of an alcoholic in denial is closely analogous. In the vary least, greed and delusion are ancient human tendencies, but the likes of which on this scale have never been encountered before. We can thank corporate media for at least reflecting this, albeit in a very illusory manner that mocks sanity.

After cursory look at the Quad-City area that comprises Prescott Valley in Central Arizona, one can see a quintessential example of denial in the form of a creeping, virus-like oil-dependent development along highway corridors that extend beyond Phoenix. Having spent significant time in Arizona over the past 25 years, I’m still shocked by ravaging car-driven development growing completely out of control. I just find it impossible to understand why suburban track house expansion continues its viral growth in the desert sand without a hint of ecological consciousness. While driving through these megacity corridors, one can only imagine the ghost towns looming on this horizon, for none of these places can be sustained without cheap oil, something we know is a thing of the past. Even the most dim-witted economist should sniff trouble down the line.

I remain convinced that humans are better off living in sustainable designed, densely populated mixed-use urban centers that can thrive on local and pedestrian traffic. Perhaps in its own strange way, Rome has survived and evolved with this model, which may account for its 3000-year longevity (granted it was founded on similar principles that now drive the US economy, but Rome survives, and that should give some level of optimism for the rest of us). As for America, the business-as-usual exburb landscape will be dust sooner than later, and it will be the result of poor human imagination, or at least a lack of creative problem solving that changes from the mental center of gravity of resource-driven empire building as depicted in the cartoon above to something more reasonable on a biological scale. To re-state the obvious, our dysfunctional economic metabolism threatens to out-consume and foul the nest. Economy and ecology both come from the etymological root for home. This is worth considering. Deeply.

I remain encouraged by the forward-thinking people and communities in the US (and world) who are taking the 7th generation longview of a petroleum-less dependent future, a model of which is embodied by the experiment of Arcosanti (ironically in the Quad-City are) and my program at Prescott College. I only hope that it comes sooner than later.

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Radiohead

Mary Rothschild, director of Healthy Media Choices, invited me to be a guest on her weekly radio show, “How Are the Children?” on Brattleboro Community Radio (you can hear the stream here). I’ll be on Tuesday, July 15 at 1:00 pm Eastern Time. We’ll be discussing my book, Mediacology, along with the founders of the citizen journalism site, ibattleboro.com,Christopher Grotke and Lise LePage.

For a preview we have been having a preliminary interview via email:

MR: Starting with, what is Mediacology?



Antonio: This is the conflation of media and ecology, my effort to bridge media literacy and ecoliteracy. The reason I find this necessary is because of past difficulties I’ve had trying to communicate media literacy to ecologists, and ecological concepts to media literacy folks.

MR: What is GridThink and HoloGrok

Antonio: It is the difference between left brain and right brain thinking. From my “definitions” page:

GridThink - A type of literacy based on left-brain functions that are rational, abstract and linear.

HoloGrok - A type of literacy based on new media, which primarily requires right-brain processing that is spherical, musical, multi-sensory and nonlinear.

MR: What are “usual” approaches to media literacy that get in the way of a holistic approach? My experience is that many media literacy ed people use production as an integral part of the work.

Antonio: Agreed, but most media literacy practitioners don’t do production, and most production educators don’t do media literacy. I think there needs to be a balance between both.

My problem with deconstruction (the “usual” approach) is that it’s usually done outside the context of the individual’s local values and beliefs. Tobacco ad deconstruction, for example, has a different meaning in a native american context. A lot of media literacy fails to recognize that tobacco is a sacred plant. It’s important to go into a community and acknowledge that before demonizing tobacco companies because the issue gets confused. Also, it is true that beer ads target youth and influence their behavior, but the reasons for drinking and drug abuse often have more to do with the family or community environment. Deconstruction is a good way to talk about the issues, but how does it relate to poverty, abuse, and other local factors?

Also, deconstruction is often mistaken for a total solution. The assumption is that if we know media codes, then we can be liberated from media messaging, but media are not just about codes and symbols, but also about the form. The medium is the message too. Different media produce different kinds of thinking. Books are often considered to be the solution to TV, but books have also have had negative influences too, such as the abstracting of reality or the codification of a “self.” Native Americans were taught literacy as way of “killing the indian, but saving the man.”

MR: The program is called “How Are the Children?” and eventually we need to get around to, however briefly, showing how all this relates to the practical day-to-day life with children and media.

Antonio: My basic message regarding children and media is to not be afraid of it, but become critically engaged and empowered. If we agree that learning to read and write is a requirement for a healthy child, why not also have the same belief regarding multimedia? Teachers and parents should not be afraid of new media, because that prevents them from guiding children to use it in a positive manner. Also, if you strengthen other aspects of the child’s environment, such as diet, play, nature, art and creativity, then media wont impact them as strongly. It’s troubling when media activists say that media brainwash us. I find that a little hypocritical because it doesn’t explain why they themselves weren’t brainwashed. Clearly there was something in the activist’s experience that enabled him or her to be critical of media. Why is that?

MR: However, given the real situation on the ground, isn’t the deconstructive/protection part a necessary stage since media is not actually dominated by collaboration, but rather by coarse commercial interests?

Antonio: Yes, schools are huge problem. But returning to the old days won’t work. We have to rethink the whole concept of education and start designing programs that are not meant to replicate the system but to produce empowered individuals.

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Media Ruins

If you are in Santa Fe, please come to the opening of my photo show, Media Ruins. The video above provides a small preview, and you can visit Cruz Gallery online to see other images. (Click here for the flikr set)

Join us Friday July 18, 2008 5 to 730 opening reception at
CRUZ
616 Canyon Road
Santa Fe NM
For Antonio Lopez, MEDIA RUINS
music by DJ 13Pieces

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Freeing my mind

Rest

Just a quick note to say that posting will be light this month due to travel and vacation. Wherever you might be, may you enjoy a break from electronics.

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More than frakin’ around

My good friend and cousin Richard, who own Cruz Gallery in Santa Fe (I’ll be having a show of my photos there in July), jokes about his gallery: it only looks like we’re frakin’ around. Well, the same can be said about life here at Mediacology. Behind the scenes we’re building greater and improved tools for media users out there to become better citizens and mindfully engaged users of technology and media.

Consequently, this Spring I collaborated with the most wonderful UK organization, MediaSnackers, to develop a pro bono online training for new media that was delivered to two groups in the Pacific Islands. My particular piece was the section, “New Media LIteracy” (posted above). DK at MediaSnackers deserves most of the credit for getting the program together and putting it out there, but I was quite happy to do my little piece. The project is now available under a CreativeCommons license for anyone who wants to use it. Go to this link for all the relevant course materials.

Because I’ve become a lazy intellectual, I’m quite happy to let the Net think on my behalf (OK, only sometimes). In any case, Think : Lab wrote a great summary of our project:

think:lab: Heading to the Pacific with MediaSnackers:

Project aims:

* give participants an understanding of online platforms and technology for use with young people and in their own professional development

* enable and empower through a supportive process of practical and immersive learning approaches

* have fun.

Good on ‘em for the “have fun” goal, too!

The good stuff re: sharing great content:

All course content is available under the Creative Commons license which enables other organisations and young people to participate in the course themselves, remix or embellish upon it (as long as they provide us with credit/link).

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Through the Looking Glass: The Art of Ads and Brands

A while back a very friendly journalist contacted me about an article he was working on about advertising. We did a little interview and the results are in. I’m always surprised by what comes out of my mouth, but I’m glad it’s at least intelligible. Thanks to Sergio Burns for writing a nice article

Through the Looking Glass: The Art of Ads and Brands:

“Ads seek to bypass the rational mind through the use of symbols that generate quick emotional reactions,” Antonio told me. “They appeal entirely to the irrational. I like to think of advertising as corporations dreaming your mind.”

Later, as I sat in the cafe Florentin in St Giles Street checking my notes, I was struck by how awesome the image produced by Antonio’s line ‘Corporations dreaming your mind’ was. This also resonated with what Dr Solomon had said about coporations not building share of the market but that their ’strategic goal…is to build share of mind’.

“Ads are there to build mindshare,” Antonio continued. “They usually have nothing to do with the product, but rather the corporate brand and its logo. This is to boost the value of the brand’s stock value. The ad tries to wink and flatter the consumer by pretending to identify with his or her needs.”

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Mediacology is book of the week

Great news! Mediacology is the featured book of the week at the wonderful Website, P2P Foundation.

Also be sure to check out P2P’s Michel Bauwens who wrote a terrific essay at Reality Sandwich, The Peer to Peer Manifesto: The Emergence of P2P Civilization and Political Economy.

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Big news!!!!!

200806021116

Some of you may have noticed that I put a little Amazon link to the right for my book, Mediacology. I didn’t want to make an announcement until the book was actually in physical form. Well, that day has arrived, and after lots of blood sweat and dead brain cells, the book is now in stock and available. For more details you can click the tab above to view a synopsis, chapter-by-chapter breakdown, a short Slidecast presentation and more. I’m hoping that if you enjoy or support my efforts, please order the book, consider it for your class, tell a friend, and leave a nice review at Amazon.

A little background

The ideas in the book had been in the works for many years, but didn’t take form until I was approached by my editor, Shirley Steinberg, who asked me to make a proposal for her publisher. She edits a series of books on education for Peter Lang called, “Counterpoints: Studies in the Postmodern Theory of Education.” It was during this time that I was also writing an essay on digital media and education for the MacArthur Foundation’s Learning Race and Ethnicity: Youth and Digital Media. It became the perfect opportunity to expand my thinking for MacArthur, and to make a lengthy critique of media literacy practices.

My initial concept was to call the book, Media Mindfulness. I had been practicing mindfulness meditation and became convinced that it was one of the only real ways to change one’s relationship with media’s tremendous influence on our minds. The problem was that as I was writing someone else came out with a book with the same name, so I had to change the title, and hence the book’s emphasis. This was fortuitous, because in the process of writing, though my ideas were fairly solid, I was a little stuck, and was trying to find a way to incorporate my evolving thinking about making media education more sustainable. Once I started to apply alternative ecological concepts– inspired by a Native American epistemology I developed in my MacArthur essay– it all started to come together. What I found was that by being ecological, my approach was also truly multicultural. And I don’t mean that in the sense that we apply Western educational theory to ads that feature people of color. When marketers change the color and codes of their ads to appeal to niche markets, they are only multicultural in the sense of who is being represented. I wanted to argue for a real multiculturalism that incorporates ways of thinking outside Western epistemology.

I have two audiences in mind. The first is those involved with the media literacy and reform movement, and the other is for those wanting to bridge ecology with media. I had some unfortunate experiences arguing for media literacy in the green movement, being rebuffed by a rather famous environmental media critic who thinks teaching literacy makes media too interesting. As for my media lit colleagues, I also wanted to challenge conventional thinking about media because I felt that fundamental assumptions concerning media are held up as unchallenged truths, and that these assumptions were hindering the movement’s success among cultures outside the Western paradigm of intellectual thought, and also preventing a truly ecological pedagogy. I tried to balance a conversational tone with academia. Whether or not I succeed depends on your reaction.

Ideas change

I had a year to write the book, during which my daughter was born. Sleep deprived and mentally exhausted, I patched this together and downloaded every possible idea in my head. In this sense, I probably could break the book into three or four other ones to delve a little deeper into the topics that each chapter touches upon. It’s probably true that all authors feel like their books are never finished, and I am no exception. But I feel good about the final product, and look forward to writing more. Now the creative part is done, and it’s on to real work of the text: getting it out there.

Thanks in advance for your input, feedback and help spreading the news. As always, I’ll be here, reporting back to you new ideas and announcements as they develop. Peace! Antonio

PS I took the photo that is used in the cover art.

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Scientology not approved

Fictionology-Conference
“Fictionology” from The Onion.
FYI, this is a quick note to say that I do not approve of Google advertising Scientology on my site. I’m trying to figure out how to get the organization removed. Meanwhile, this is a quick note to say that in no way do I endorse Scientology. Meanwhile, please visit The Onion parody, Fictionology.

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Blog disaster

I had a small accident: while performing an install I deleted the categories from all my posts. This might be a blessing in disguise. I’ve been wanting to redo my categories anyway, but this means I have to go through almost 800 posts individually. I want to simplify and rethink everything, including the category “media,” which is redundant because this is a blog about media. I’ll probably ad a category “favorites” for the posts I like the most.

This is like rewiring an old house, so bare with me as I slog through and reorganize the organization.

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State of the blog report

Ah Netscape, I knew you well.

As news of AOL pulling the plug on the Netscape browser emerges, a torrent of memories of the Web’s early days returned, prompting me to review how far I/we have come. Netscape my have lived only 13 years, but in Net time, that’s at least ten times more than cat years. When Netscape appeared 1993 I was a co-owner of a national zine distributor, Desert Moon Periodicals, in Santa Fe, NM. We had some friends who owned Santa Fe’s first ISP, Studio X. They were very enthusiastic about pioneering the Web. With them we created the first online zine distribution catalog and used the Web to promote the world of zines. Unfortunately, this was still the dark ages and not too many people were online yet, let alone even using email. Our online adventure lasted as long as those dreaded CDROM magazines.

When I left the company in 1995 a small group of friends and I set out to Webify Northern New Mexico businesses. Too bad we weren’t in California because few New Mexicans grasped the potential of cyberspace, and rather than cash in on the first tech bubble, we floundered badly. I recall going door to door in Taos with Spiros Antonopoulos (founder of souljerky.com) and Kyle Silfer (publisher of Reign of Toads) with a laptop trying to explain the Web to doe-eyed gallery owners. At the time we must have seemed like astronauts. Suffice to say, our little venture, The Reality Construction Company, flamed out pretty quickly. The most money we made was from selling our domain, spaceplace.com for a mere $1,000.

Cut to 2007 and many misadventures later. I have now been blogging for about two years, and in terms of gratification and uses of the Internet, this is the most pleasure I’ve had among the myriad of experiments I’ve participated in. The main reason is that it satisfies the communication urges that got me into DIY publishing in the first place. Ever since a group of us started the punk zine Ink Disease in Los Angeles back in 1982, the bug has never left. The debacle of zine distribution proved to me that print is no longer viable, economically at least (this should at least make trees happy). The blogosphere provides a relative cheap, rich and interactive environment that reminds me of the small community we had back in the zine world days. Still, aesthetically I favor print. I like the catharsis of cutting and gluing, and even miss the typewriter (sometimes). I’d also rather sit with a zine, its ink rubbing on my fingers, than stare at a monitor. Nonetheless, being an instantaneous pundit is great fun, and has been a terrific way to purge the evil thoughts that often cruise through my mind as I interact with the world.

In terms of Mediacology, where am I now? Since I began blogging I have had a schizophrenic relationship with the medium, very much a reflection of my own professional life. Blogdisease.com, my first blog, was a great way to unload and write in an obnoxious voice. Going over some of my earlier posts, I find myself missing that channel very much. It also enabled me to connect with some old punkers who I seem to have lost contact with as I have migrated over to Mediacology. Simultaneously I also created a more “business-like” blog, Media Mindfulness, to focus on media literacy. LIke the time when I worked for newspapers, the tone and material often felt a little forced, but increasingly I needed to write about media exclusively. It became too much to maintain two blogs, so I merged them into Mediacology.

Mediacology has become my life’s work. My book of the same title will be out in April. It’s a serious polemic against the troubled state of media literacy and I hope it will shake things up in the realm of media education. But because my interests are varied and broad, I can’t resist reverting to my inner adolescent, finding myself reverting over and over again to more obnoxious postings. Part of me wants to revive blogdisease, part of me just wants to ride out my conflicted tendencies and see what happens. The good news is that I have quadrupled my readers. But like last year when I evaluated my blog’s progress, I wish there was more dialog (i.e. comments) like there was in the early days of blogdisease. I also miss the team-like fun of the zine days. It had been my hope to find a group of bloggers to take over blogdisease, but I admit it’s hard to let the inmates take over the asylum.

Amateur blogging can make one feel a bit like a dilettante. You have to write, copyedit, think up snappy headlines, edit content and images, design and link, and handle the business side of things, all the while be “on” or inspired. It’s hard to always be brilliant, and easier to be snarky. Just to stay afloat I have had to draw on a myriad of work and life experience: newspaper journalism, punk publishing, Web design and media education. That’s a lot of eggs to juggle. The final ingredient is obsessiveness, without which the venture falls apart completely. And time. Oh, if there were only more hours in a day.

Like all bloggers, my dream is to sustain myself financially with the blog, hence my experimentation with ads. Last year I made around $10 from Amazon, and $5 from blog ads. I am now exploring google ads to see if that generates any income. I have a mostly hate relationship with ads, but the donation model so far hasn’t worked. I try to only display ads for companies that I support or like. Ultimately it comes down to numbers, though. I read somewhere that you need to have 500,000 hits a month to make any money. That seems ridiculously high. My memory must be faulty. But… if the content is worth reading, then the illusive audience will come. That’s a lot of pressure, something I’d rather not think about.

I admit that I have some professional jealousy of BoingBoing. One of its founders, Mark Frauenfelder, was a publisher we worked with closely back in the zine days when he and his wife Carla were doing the print version. Like the late-’90s when the tech bubble was so illusive to us New Mexicans, I’m wondering if being a media education pundit will ever amount to much in the blogosphere. No matter. I don’t do any of this for fame or fortune, groupies or drugs (though a free burrito here and there would be nice). I do it because, sob, sob, I care. No really. I’m not trying to be sentimental or ironic, but the truth about media– to me at least– is that people want to be loved (including bloggers) and media interplay with that primal desire to one degree or another. No one ever equates love with media, but if you look deep enough, you will see a faint heartbeat pulsing beneath the pixels we fill our minds with.

If you have read this far, then I can say that I feel proud to be one of your guides and interpreters for this ephemeral information universe. As your humble filter, during the next year I hope to be more frequent, make fewer typos and grammatical errors, and to keep building this blog so that there is a vibrant and interested community participating in the dialog. I would love to know what you like and dislike, so please use the comments area to hurl insults or praise, as you deem necessary, to help me be of better service.

Happy new year!

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Against The Stream: Connecting Punk with Buddhism

I have a new article about Dharma Punx up at Reality Sandwich. I have also posted it here.

Against The Stream: Connecting Punk with Buddhism

Was Buddhism the first DIY spiritual path? According to Noah Levine, “Sid” (Siddhartha Gautama AKA Buddha) was history’s earliest punk. He went against the prevailing guruism of his day, eschewing the caste system by inviting women, criminals and the poor into the enlightenment camp. Like punk, Buddhism’s user interface is decidedly personal and open source. Akin to the proverbial Sniffin’ Glue punk dictum—”Here’s a chord, here’s another, now go start a band”—Buddha said, here’s the Dharma, now go get enlightened. Continue reading ‘Against The Stream: Connecting Punk with Buddhism’

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Street life in Rome

Some photos documenting my obsession with street art. This set is from the streets of Rome.

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My Country of Illusion

I have a side project, My Country of Illusion, which has been ongoing for about ten years with my music and artistic collaborator, Barnmaster Scud. Last summer T.Foley from the Center for Contemporary Art in Santa Fe, NM invited us to be guest artists for the day. Her students made this fun little video for the track, “Dreaming America,” from our album, American Dream Life.

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Reality 2.0

I have an article up at Reality Sandwich entitled, Reality 2.0. It’s a history and overview of some major trends in the production and mediation of consciousness. Check it out and post a comment.

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Militainment and Media War