Ghost ads

Holosonics

Hear Voices? It May Be an Ad – Advertising Age – News:

NEW YORK (AdAge.com) — New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman’s voice right in her ear asking, “Who’s there? Who’s there?” She looked around to find no one in her immediate surroundings. Then the voice said, “It’s not your imagination.”

Indeed it isn’t. It’s an ad for “Paranormal State,” a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an “audio spotlight” from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it’s another story.

No Holosonics is not a company from Richard Morgan’s Altered Carbon, or plot device for a PK Dick novel. Nor is it a CIA front company (at least as far as we know). But we do know that they supply the latest and creepiest marketing technology that allows advertisers to blast audio into our innocent craniums. Is it not enough that ads are shoved in front of our eyeballs every minute? I know this technology has been justified as being great for museums, which may be true, but beaming from a billboard? This is downright unethical. As Gawker put it,:

So when they hit your head, it sounds like the call is coming from the inside the brain-house.

The billboard says 73% of Americans believe and I’m assuming that that means 73% of Americans believe in ghosts. So if that’s true, why try to convert the skeptical/not crazy 27% by beaming voices into their heads? That’s just greedy. Also it leads to a lingering sense of serious mental violation. How soon will it be until in addition to the Do Not Call list, we’ll have a Do Not Beam Commercial Messages Into My Head list?

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Did you know…

Some interesting facts about Asian youth.

threebillion.com:

The threebillion project was asked to put together a video on-behalf of MTV Asia for the Music Matters conference last week in Hong Kong.

The brief was to create a facts’n'stats video dedicated to Asian youth. However, when you consider that 61% of the world’s three billion people youth live in Asia, it is pretty apparent that no-one will ever quantify everything and certainly not in a 3 minute video.

Whether it be teenage marriage in India, mobile phone usage in Japan, Filipino TV watching or Saudi Arabian Bluetooth porn, each market is rich it’s own brand of youth culture. This video is dedicated to the best thirty six facts we could find.

Electronically composting education

Another brilliant video from Michael Wesch‘s Digital Ethnography program at Kansas State University. Makes one want to scrap the education system entirely.

You should definitely check out his other videos, The Machine is Us/ing Us and Information R/evolution. Wesch is brilliant at capitalizing on the medium to tell a story. These are truly zeitgeist movies.

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Thinking ahead

Belout College’s annual list of how the leaders of the future will know the world. An interesting list that is at times more snarky commentary on the present than insights about the real thinking habits of young people.

Beloit College Public Affairs:

The Mindset List is not a chronological listing of things that happened in the year that the entering first-year students were born.

Our effort is to identify a worldview of 18 year-olds in the fall of 2007. We take a risk in some cases of making generalizations, particularly given that our students at Beloit College for instance come from every state and scores of nations.

The “Class of 2011″ refers to students entering college this year. They are generally 18 which suggests they were born in 1989.

The list identifies the experiences and event horizons of students as they commence higher education and is not meant to reflect on their preparatory education.

And the list is…

BELOIT COLLEGE’S MINDSET LIST®
FOR THE CLASS OF 2011

Most of the students entering College this fall, members of the Class of 2011, were born in 1989. For them, Alvin Ailey, Andrei Sakharov, Huey Newton, Emperor Hirohito, Ted Bundy, Abbie Hoffman, and Don the Beachcomber have always been dead.

1. What Berlin wall?
2. Humvees, minus the artillery, have always been available to the public.
3. Rush Limbaugh and the “Dittoheads” have always been lambasting liberals.
4. They never “rolled down” a car window.
5. Michael Moore has always been angry and funny.
6. They may confuse the Keating Five with a rock group.
7. They have grown up with bottled water.
8. General Motors has always been working on an electric car.
9. Nelson Mandela has always been free and a force in South Africa.
10. Pete Rose has never played baseball. Continue reading

Liquid media – so good it melts in your mouth

FlowTV is an interesting online journal that discusses popular media and new technology. If you have been following my blog, you know that I love to name drop the iPhone in order to increase Web traffic. Well, the following essay is a good reason to do it this time. Unfortunately the accompanying images didn’t load, but it’s a good read anyway. Also, you may want to read their article on David Lynch’s Inland Empire as well.

FlowTV » The Limits of the Cellular Imaginary: iPhone and the Snuff Film:

The general trend toward seamless mobility heralded in the research and development of new technologies (the integration of multiple feature-rich media devices and operating platforms–in the home, in the car, and at the office) is part of a larger projection of the future of liquid media (taking media and shaping it to the various circumstances that people find themselves in) that also wants to embroil the subject in the technology. New media industries are drafting biographical practices that can be subsequently attached to individual authors. The aim is to create new media frameworks that replicate subjectivity and merge the lived context with the apparatus of production, fostering the development of “technobiographies” that write the self through the post-industrial logic of new media. Responsive technologies seem to situate end-users as unique social actors, as inscribed data (though not governing code) accumulates and becomes symptomatic of our presence. New technologies may seem to operate freely, to the extent that they act intuitively, but their intuition is by design; it is inherently the result of a script (of a coding activity brought to fruition by developers). As we become conscious of the possibilities for remapping technology, do we overlook the limits of our own subjectivity, itself the product of an unseen script?

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Cute but bogus gender-typing

Zwinky.com is all the rage among tween and teen marketers. I haven’t tried it myself, but judging from these two ads, it seems to promote the opportunity to transform yourself, yet I don’t really see any substance there. It showcases standard gender roles (females as sexual, males as physically active) and defines change according to what kinds of clothes can be consumed.

Zwinky

Also notice in this screen grab from the site’s opening page how the boy gazes upon the girl, repeating the typical trope of the female as sexual object to be consumed by the male predator.

Sorry to be so puritanical, but Zwinkyland strikes me as a little bogus.

I touch, therefore I am

Iphone-Touching

If you have any doubt about the deity-sized ego of Apple CEO Steven Jobs, this ad is proof that the iPhone now wants to replace God. I joked in a previous post that by making iPhone a keyword it doubled my Web traffic. But it was true. Yet AdAge reports that sales are not living up to the hype (article may be behind registration wall). But if you are God, nothing will.

The ad is an unmistakable reference to Michelangelo‘s “Creation of Man” image of the human finger touching God. Originally that was a conceit of the Renaissance that humanism would replace God as the central focus of society. Here we leap to a screen that enters us into heteropotic space– the in-between not here-nor-there of cyberspace. The image of the map on the iPhone screen indicates that with our fingers we have full control of the globe, the world at our fingertips, literally. But of course one company intends to mediate that experience: Apple. Don’t get me wrong, the iPhone is probably a great toy and as soon as the price drops by a few hundred bucks and ATT is no longer the sole provider I’ll probably get one. (Disclosure: I use and recommend Apple products and also advertise them here, but it doesn’t mean I won’t be critical of them).

The ad also reveals an emerging bias of contemporary culture: the tactile is replacing sight as the central sensory experience of our age. This is not to say sight isn’t a kind of “touching,” but more and more our bodies are getting involved with new media, whether it is with joysticks or wifi controllers. In general, I’d say that is a good thing, because the mind-body dichotomy has really gotten us into a dualistic heap of a mess. With the iPhone, “I think therefore I am” becomes “I touch therefore I am.” Too bad Descartes didn’t deploy more of his senses. Maybe our scientific revolutions would have had earth as a partner rather than as a specimen reduced to a field of visual objects that can be reduced and cataloged into conquerable parts.

I end with Paul Virilio, who observes that terminals, be they where airplanes and buses arrive and depart from or computer interfaces, are both entry and exit points:

Each surface is an interface between two environments that is ruled by a constant activity in the form of an exchange between the two substances placed in contact with one another…. What used to be the boundary of a material, its ‘terminus,’ has become an entryway hidden in the most imperceptible entity. From here on, the appearance of surfaces and superficicies conceals a secret transparency, a thickness without thickness, a volume without volume, an imperceptible quantity…. As with live televised events, the places become interchangeable at will.” (The Lost Dimension, p. 17)

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Reggae, holograms, electricity, al gore: blogging live earth

The first Live Earth: The Beatles on BBC’s One World, 1967

I didn’t think I would find myself in front of electrically generated nerve pulses broadcast simultaneously across a globally networked world, but so be it. Live Earth has arrived. Electrical activism against electricity.

Nonetheless, I was impressed by one thing in particular: critics will scoff at the holographic version of Al Gore appearing on the Japanese stage (an image that faintly harks to Star Wars Princess Leia’s infamous distress call projected from R2D2), but it may be the first time a holograph appeared live on TV around the world. It may not have the artistic merit of “All You Need is Love,” which the Beatles performed in 1967 in the first ever live global broadcast by satellite, but it is a sufficient reminder that the holographic paradigm is infiltrating the mass consciousness. Why is this important? Well, as many people have commented concerning the shift in global thinking that is necessary for sustainable change, we all have to start seeing ourselves in relationship to everything else. Some believe the universe is modeled on the principle of the hologram, which simple means that all things contain elements of all other things. There is no separation between me and you. Finally, this is what media should be used for.

Anyhow, last week I blogged about the iPhone and my Web traffic quadrupled. So: iPhone, iPhone, iPhone! OK, with that said, It’ll be interesting to see what happens when I write “Live Earth.” I suspect our technological fetishes will outpace environmental activism for the moment, but as my short screed on the holograph points to, sometimes it’s important to look at the form of our technology as vastly more significant than its content (remember McLuhan’s famous aphorism: the medium is the message). During the broadcast I saw a commercial for a new Nokia phone which is being advertised as a computer, not a phone. I honestly doubt that anyone 20 years ago would have imagined that computers would converge with portable phones, but it is significant that this phenomena was not planned, but self-organized. Despite ourselves, we are connecting quicker than we could have ever have envisioned, and it’s due to a small piece of electronics that fits in the palm of our hands. Let us hope that it doesn’t also give us cancer.

Other thoughts as things develop:

* The best think about the broadcast are all the little films, infomercials and PSAs. I hope they find their way around the Web (and a cell phone near you). You can view them here. Unfortunately they will not let you embed the video. That is so 20th Century!

* Reggae is clearly the international vernacular of music and activism. How ironic that a remote island that has long been victim of the world’s most atrocious colonial practices (and still is as the documentary Life and Debt shows us when it uses Jamaica as a case study for the disastrous polices of the World Bank and International Monetary Fund) produced the most uplifting and powerful beats in the world.

* You want solutions? Click here for cool information graphics that demonstrate practical tips to alleviate climate change.

* As I watched Al Gore, I also thought about the anti-Al Gore, Dick Cheney, and how much he reminds me of a dinosaur. Then I realized that maybe he really is a reincarnated dinosaur trying to reclaim his ancestors who have decomposed into sludgy oil.

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Facebook: for the old (and wary)

Facebook-Badge
I’m contemplating opening a Facebook account, but frankly I’m wary of creating yet another opportunity for porno spambots to invade my invitation box. Besides, how many great friends do I really have on any of these social network sites? I’m afraid there are too many (sites) to keep up with. There is just too much virtual networking, mostly of little consequence. I’m totally done with MySpace. I’m wondering if the social web is making me anti-social. I don’t know. The price of being technohipocrati is awfully high on productivity. But I’m holding out hope. I guess I feel a bit like the SETI project trying to find intelligent life in the off-world, except they may be more successful than me searching the universe.

As for Facebook, I’m still taking a wait-and-see approach but I have a feeling that I will cave into hype-pressure and set up an account so I can connect with someone meaningful. I feel a bit like Tracy Sheridan who has been writing at LongBlondTail and The Daily Galaxy, when she wonders if Twitter+Facebook+Jaiku+Pownce = Social Network Fatigue:

Danah Boyd’s theory, “users aren’t going to tire of their friends but they will tire of problematic social spaces that make hanging out with friends difficult.” The question I tend to ponder, however, is one first posed by Read/WriteWeb’s Richard MacManus: “Could social networks prove to be anti-social?” ;-)

Anyhow, here’s the dope:

Facebook Is Traffic Jam of Young (and Old):

Since Facebook opened up its doors to the general public last September, the site’s traffic has exploded. And its been invaded by tons and tons of old people.

The social networking site – which until last September was restricted to students – saw its unique user base soar to 26.6 million users as of May 2007, up a hefty 89 percent year over year and more than double the 14 million users the site claimed prior to the lifting of all registration restraints, according to a new report issued by comScore. And perhaps most surprisingly, close to 40 percent of Facebook’s audience, or 10.4 million uniques is now 35 and over. That’s nearly 3 million more users than the 7.8 million 18-24 years olds that frequent the site.

Update: OK, so a good friend of mine who is not a porno spambot has invited me to Facebook. I guess I’ll take the plunge…

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Space is the (non)place

Leapard-2
Leopard
“But for Alice the visible world does not run up against the screen of the mirror; the reflection is not a limit but a point of passage.” Paul Virilio

I checked out the new Mac Leopard OS and see that the dock is redisgned in order to have that mirror effect that is so popular these days, and it has also incorporated a new feature, “spaces.” Like all design trends, this will surely be dated in the near future, but I think it’s worth noting the siginificance of this aesthetic for the now. Three points:

1) It is a step closer to making the desktop look like a three dimensional space that you enter. Screens, as many great scholars have noted, are aready portals into a new space. The common term is cyberspace, but Foucault coined one that I find more useful: heterotopia (I wrote the wikipedia entry that this links to, yet I dsicovered that some idiot moved my entry and then deleted it in the “utopia” section- damn that user generated content!). “Hetero” means “other” and “topia” is place, hence other place, the electronic space we enter our disembodied selves into, such as the space of a phone call. Where is it taking place? Here or there? As Sprint once stated in its marketing campaign: “be there now.” That says it all. The mirror effect of Web 2.0 graphics is an aesthetic reminder that we are entering a new space.

2)Remediation. As Jay David Bolter an Richard Grusin have documented so well in their book, “Remediation,” new technologies don’t obliterate old ones, but compost them (my term). Hence, the Rennaisance never went away. The mirror effect on the new Dock has an exagereated sense of perspective space. In other words, a receding site line into infinite space. Again, this creates the illusion of 3-D space, but also implies a limitless horizon point, which is a perfect description of the Web. It never ends, and if you can tell where it does, I have a pot of gold waiting for you there.

3) Finally, this is further evidence that we have been invaded by the mirror lords. Calling it The Book of Imaginary Beings, in the1960s Jorge Luis Borges assembled an album of mythical beasts from world history in which he recounts an ancient Chinese tale about a time when people could move in and out of mirrors. “In those days the world of mirrors and the world of men were not, as they are now, cut off from each other.” The specular and human realms lived harmoniously until one day the mirror people invaded, but the Yellow Emperor’s magic arts prevailed. The mirror people were banished to their world and forced, as in a “kind of dream,” to mimic our behaviors. Someday, the fable goes, the spell will wear off. Little by little their movements will no longer imitate ours. And in the distance through the mirrors, we will hear the clatter of weapons. When this day comes, the barrier of reflection will be broken, and the mirror people will return.

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TV is dead: cell phones to be rated by Nelson

This small news item may go down in history as a Rubicon moment. Nelson Company who compiles ratings of US television audiences now considers phones a serious programming outlet that deserves tracking. This confirms my suspicion that television is a transient fact, although I wouldn’t say that it will die. It will just mutate. Just like humans.

Your TV Is Ringing: Nielsen To Track Cellphone Videos – Media on The Huffington Post:

Cellphones are rapidly becoming ubiquitous and the Nielsen Company, the longtime monitor of television consumption, wants in.

Nielsen said yesterday that it had agreed to acquire Telephia, a private company based in San Francisco, for an undisclosed amount. Since its founding in 1998, Telephia has become one of the most respected sources of data about cellphone use — tracking consumers’ phone calling, mobile Web surfing, video viewing and just about everything else. Nielsen has been building mobile tracking products on its own, but Telephia will greatly advance its ability to track media consumption on every screen, Nielsen executives said.

Killer content

Is Content Still A Business? » Publishing 2.0:

It seems in recent years that as the music industry goes, so goes the rest of the media industry. Is there reason to believe that other forms of content will suffer the same fate as music? There’s one critical commonality to what the Internet and digitization has done to all content that would support this theory: disaggregation

All the focus on the digitization and online distribution of music — and now video — has been on piracy. But what if that’s just a red herring?

You could argue that the most striking consequence of digitizing media and distributing it online is that all content is now available in a discrete, granual form. Music file. Article page. Video clip. Podcast. Photo. There are very few places on the web that require you to buy a whole package in order to get one item.

This is a radical transformation of the content business. Think about it.

As the creative producers of content we artists and makers already know what it’s like to never get paid. So I cry crocodile tears when I read that corporations can’t sell what they have been stealing for years (think about Disney visa-vi brothers Grim). Moreover, content has come to mean many things. I remember about ten years ago the standard freelance journalism contracts started to identify writers as “content providers.” That meant that publications could resell or reuse the work of the author endlessly through various back channels on the Web without compensation. These days it’s hard to tell how money is made with the way in which news proliferates through syndication. Essentially writers became “work-for-hire” and the idea of intellectual property, held in such high esteem with corporations, is not a matter of real estate, but a channel of flow.

So the idea now is that people will make money from performance and “merch”- t-shirts, buttons, and who know what. Great for musicians, but refrigerator magnets for the next Picasso? Fridge poems for the Vonneguts of the world? For me “performance” comes in the form of teaching and giving talks. I like it that way. I find the live setting much more engaging and invigorating than blasting info bits into the datasphere. What do you think?

Brands and schizophrenia

Santanas-Coffee
An example of Mexicans playing with Poly Identity

I feel bad for advertisers (OK, not really) because I often here industry pundits complain that the media audiences are too scattered, and have too much ADD to focus on their messages. Too bad, I’m crying crocodile tears. You see, part of the problem concerning people’s inability to focus on brand messages is a) there are too many of them, b) advertising is partly responsible for the scattered attention span, and c) who cares. Now another interesting problem: poly identities. As multiple worlds proliferate the Web, people are developing multiple personalities. I should know, I have the same problem. I often get confused about which tone and approach to use on this blog, and have found it difficult on some occasions to restrain myself as do not do in the comments sections of other people’s blogs. As a Latino, I have also had to traverse multiple identities. It’s part of life in the border world. My suggestion, if anyone is listening, is that if marketers want to know how to deal with poly identity, then they should take a bus down to Juarez or Tijuana and check out the scene there.

Media archeologist Jonathan Crary interprets the problem perception and identity as a double bind. This, he says, results from conflicting modes of mental engagement originally required of industrial work’s tight focus and the multisensory shock created by exploding urban environments and new media. This is at the root of our contemporary predominance, if not false, diagnosis of ADD:

In a culture that is so relentlessly founded on a short attention span, on the logic of the nonsequitur, on perceptual overload, on the generalized ethic of ‘getting ahead,’ and on the celebration of aggressiveness, it is nonsensical to pathologize these forms of behavior or look for the causes of this imaginary disorder in neurochemistry, brain anatomy, and genetic predisposition… [T]he behavior categorized as ADD is merely one of many manifestations resulting from this cultural double bind, from the contradictory modes of performance and cognition that are continually demanded or incited (Suspensions of Perception> p. 36-7).

He further laments “the sweeping use of potent neurochemicals as a strategy of behavior management” (Ibid p. 37). Amen.

For a clearer picture of what brand developers are thinking in regards to Poly Identity, read on…

trend report – POLY ID:

Gen Y is getting pretty clever at proliferating many different identities for one life. Certainly the Internet invites all of us to generate multiple brands of ourselves, but this generation knows how to work their identities. Each allows for the many facets of one person and lets them escape where they are at or enter new worlds.

Where a brand sits in relation to these broad-ranging identities is critical. If the responsibility of a brand is to reflect and mirror culture, a brand has to ask “What good am I?” a few times over. The more complex and creative one’s web of identities become, the more clever that consumer will be at snuffing out “poser” brands.

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Death of the album?

The Album, a Commodity in Disfavor – New York Times:

Last year, digital singles outsold plastic CD’s for the first time. So far this year, sales of digital songs have risen 54 percent, to roughly 189 million units, according to data from Nielsen SoundScan. Digital album sales are rising at a slightly faster pace, but buyers of digital music are purchasing singles over albums by a margin of 19 to 1.

If you grew up with LPs then you may remember that record covers had many utilitarian values, such as seed sorting and for organizing other loose biological material. With CDs we lost that handy cardboard storage device and alas have not found too much to do with a jewell case, but the concept of a record changed in some ways for the better. It became a 70 minute set-piece rather than two divided sides. Perhaps the best example to take advantage of this was Radiohead’s OK Computer which is the most perfect stream of an hour plus of music as you will ever hear in a lifetime.

Now the NYTimes reports that we may be witnessing the death of the album format altogether due to the popularity of song downloads. Maybe so. As a subscriber to eMusic.com (note ad on the right sidebar, hint hint) I behave both ways. Usually I get turned on by a song I hear through streaming radio, my favorite being KEXP and KCRW. I then go to see if eMusic has it, and if so, I click through the album. If there are three or more songs that sound promising, I download the whole thing because as a musician I prefer the whole album concept and assume the artist does too and there is a logic to the group of songs that are collected in the “album.”

Incidentally, if you are a bit of an album geek, you should read the 33 1/3 book series. It’s a bunch of short books about classic albums. You can get started with “33 1/3 Greatest Hits, Volume One (33 1/3)”, and then move onto one of the many, Erik Davis’ Led Zep IV being one of the best.

(Here’s a nice little article about the series from the Chicago Trib)

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The coming techno-humanosphere

Old-Computers
Need to know what’s emanating from the techno-humanosphere?

Technology Review: 10 Emerging Technologies 2007:

As always, Technology Review’s annual list of emerging technologies to watch comprises projects in a broad range of fields, including medicine, energy, and the Internet. Some, such as optical antennas and meta­materials, are fundamental technologies that promise to transform multiple areas, from computing to biology. Our reports on peer-to-peer video, personalized medical monitors, and compressive sensing reveal how well-­designed algorithms could save the Internet, simplify and improve medical diagnoses, and revamp digital imaging systems in cameras and medical scanners. Nanohealing and quantum-dot solar power demonstrate the potential of ­nanotechnology to make a concrete difference in our daily lives by changing the way we treat injuries and helping solar energy deliver on its promises. Precise neuron control could help physicians fine-tune treatments for brain disorders such as depression and Parkinson’s disease. And single-cell analysis could not only revolutionize our understanding of basic biological processes but lead directly to predictive tests that could help doctors treat cancers more effectively. Finally, by combining location sensors and advanced visual algorithms with cell phones, mobile augmented reality technology could make it easier to just figure out where we are.

Podibooks

Podibooks. The name says it all. Free, serialized books for your digital media player. No poetry yet, but I hope it comes.

Incidentally, I have a good friend who has severe ADD, but loves literature. Audiobooks have saved his life. Personally I love them, but since I spend most of my time reading and writing, they are hard for me to listen to. Maybe it’s time to go back to painting!

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