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I know that I’m preaching to the converted, but it’s always good to have case studies. In light of FAIR‘s research concerning the dearth of Occupy Wall Street coverage, it appears the corporate media backlash (and hence denial about the economic crisis) is firmly entrenched. The above clip from Fox New’s The Five smugly dismisses OWS based on the poor performance of an OWS participant, Harrison Schultz, who was hammered by the flak master and neuro-linguistic programmer, Sean Hannity (follow this link to an amazing breakdown of how it’s done). In the Hannity segment titled, “Occupy Insanity,” first try watching the interview with Schultz without sound (the background shots were quite selective, focusing on the acts of a very small minority of violent protestors). Then listen to how Hannity skillfully redirects any serious critique of the system to focus on abhorrent behavior.

The Republicans’ recycled one-liner response to anyone exercising free speech–Get a job–will continue to substitute for any genuine commitment to democratic discourse. It’s not by accident that Fox News producers go out of their way to find the least experienced, inarticulate examples from the movement in order to create a straw man that can be easily torched. By contrast, consider this thoughtful discussion on Democracy Now! that presented diverse views about the movement. Can you imagine any of these panalists being interviewed on Fox? Chances are no, not only because Fox would never allow anyone so articulate to air his or her views, but these guests are wise enough to avoid letting themselves get cannibalized by Fox in order to become fodder for future propaganda. I ultimately don’t know Schultz’ motive, but I think it was a mistake (and perhaps a big temptation to be on TV) to give Hannity a forum to exercise his magician’s skills.

As evidence for how little Fox and friends comprehend what is happening outside the walled studio, they refer to Schultz as a leader of the movement. Strange, I didn’t know OWS has leaders or spokespeople. Regardless, it’s clear that this kind of media coverage is a diversion to avoid talking about real issues. It is to Fox’s detriment that they are unwilling to grasp the truly unsustainable nature of the situation and to patronize young people by yelling at them to get a job.

This kind of playbook response is well anticipated. As is the case with any activism that challenges the status quo going back to the 1960s, corporate media typically marginalize the protestor’s claims through flak. They discredit these claims through association with the counter culture (“they’re not like us,” “they are not reasonable people,” “they are lunatics”) and radicals (“anarchists,” “socialists,” “communists,” “Hamas” affiliates, “anti-Semites,” “Nazis,” etc.). They impose a narrative that portrays them as childlike (“petulant,” “spoiled”), naive (“they don’t know what they want”), aiding the enemy (Chavez, Hamas and the Ayatollah “love them”), and destructive (“they want our stuff,” “they will destroy capitalism”). This is not to say that sympathizers in the corporate media don’t exist. Nonetheless, those seeking serious discourse about the world’s problems won’t find much of it in a media environment dominated by conflict-driven infotainment spectacles that consider shouting matches democratic discussions.

I believe it is pointless to expect a reasonable discussion or debate in the corporate media. I think it is far better to continue creating alternative media that works towards building the new paradigm of participatory democracy and media. If you need a good example, go no further than this documentaryy, which offers fantastic insight into the Aikido move that we need to make around mainstream media.

On this note, consider the wise words of Bertrand Russell:

Perhaps the essence of the Liberal outlook could be summed up in a new decalogue, not intended to replace the old one but only to supplement it. The Ten Commandments that, as a teacher, I should wish to promulgate, might be set forth as follows:

Do not feel absolutely certain of anything.

Do not think it worth while to proceed by concealing evidence, for the evidence is sure to come to light.

Never try to discourage thinking for you are sure to succeed.

When you meet with opposition, even if it should be from your husband or your children, endeavor to overcome it by argument and not by authority, for a victory dependent upon authority is unreal and illusory.

Have no respect for the authority of others, for there are always contrary authorities to be found.

Do not use power to suppress opinions you think pernicious, for if you do the opinions will suppress you.

Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.

Find more pleasure in intelligent dissent than in passive agreement, for, if you value intelligence as you should, the former implies a deeper agreement than the latter.

Be scrupulously truthful, even if the truth is inconvenient, for it is more inconvenient when you try to conceal it.

Do not feel envious of the happiness of those who live in a fool’s paradise, for only a fool will think that it is happiness.

Quote source: Brain Pickings

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Behold the Galaxy S III TV ad: One of the clearest examples of commodity fetishism in practice.

Live streaming May Day events around the nation. Watch here or click to watch at Media for the 99% , where there’s a google map of happenings and Storify coverage.

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In what can be seen as the evolution of propaganda, for better and for worse the networked public sphere has been Konyfied. This means that slick aesthetics and creative storytelling combined with social networks has the potential to spread any message far and wide.

No doubt, Kony 2012 did inspire eco-communicators to think of new ways to spread the concept of sustainability. But we have also been broadsided by the likes of a video produced by Free Market America, “If I wanted America to fail” (posted above). It pushes a right-wing anti-environment business agenda with slick, youth appeal aesthetics (I can’t wait for the mash-ups!). Though I find this kind of propaganda somewhat disturbing, I’m not sure if it works. It uses a confusing language of irony that contradicts its own messaging. Psychologists have remarked how conflicting it is to say something like “Don’t do drugs” because “don’t” and “do” in the same sentence usually cancels out the negative (“don’t”). By combining “If I wanted American to fail” with all the the actions they don’t support, they in fact are encouraging those behaviors! But then again, most rightwing propaganda is designed to be a mind-frak anyways, so maybe that’s their intention.

Just to be clear, the video offers to expose the “extremist” agenda of environmentalists (and by implication the Occupy movement as well), yet the views expressed here are really those of extremists who are ready to let the planet fail at the expense of an outmoded ideology. The reason why free market radicals are now doubling down on their madness has to do with a psychological need to reinforce an entrenched worldviw in the face of utter contradiction. How can they ignore, for example, that the economic crisis since 2008 basically demonstrated that the free market cannot survive without government intervention or subsidies, or that every year the scientific consensus gets closer and closer to near unanimous acceptance that climate change is caused by humans? Friends, denial ain’t a river in Phoenix (it’s a dry riverbed!).

Apparently Fox doesn’t like the video either, not because they disagree with the main premise (see video below). Rather, it’s because they think it’s a little too over-the-top to convince the non-believers. How’s that for the kettle calling the pot black!

Compare and discuss.

PS How do you think Kony 2012 fits into this scheme?

Surviving Progress trailer [video link]

Just as every month is Black History Month, every day is Earth Day. To mark this year’s passing, Alternet.org features a fabulous review of nine environmental documentaries that bring ecology to the center of our cultural awareness. In particular it led me to Surviving Progress, a necessary critique of our current notion of “progress.” Based on the book, A Short History of Progress, this film has been called a mash-up of Koyaanisqatsi and The Corporation. I’m all for anything that problematizes our notion of technological evolution.* Moreover, I feel this is an area of critique generally lacking in media education. For one, youth media educators could problematize how mediamaking devices are produced and disposed of. Media lit educators focused on textual analysis could zoom in on how technology works as a trope for a variety of values associated with consumption and unlimited growth. Along these lines, here are some more suggestions for ways media education can be greened:

Discourse analysis: Media literacy has pioneered techniques for analyzing the way media frame and discuss issues, both visually and textually. Since discourse analysis can be applied to news and propaganda, green media educators can use this tool to examine how a critical issue like climate change is covered in the news, or how to detect greenwashing. Claims makers–from BP to GreenPeace–vie for public attention. What strategies do they use, and what systems enable some voices and not others?

Semiotics: Basic media literacy is a primer for the deconstruction of symbols. Often times semiotics is used for studying representation, in particular racial, gender, and cultural stereotyping. Animals and living systems are also used and stereotyped in a variety of ways. Why and for what purpose?

Marketing: Media literacy techniques have mastered deconstruction, drawing attention to nearly 30 different persuasion techniques used to manipulate and hook our attention. The primary technique, emotional transfer, is represented by how marketers (or propagandists for that matter) generate feelings in order to transfer those sensibilities to brands. But the various emotions generated by sex, fear, and humor are tied to more ancient needs related to our connection with living systems. Media literacy could point out that when advertisers are playing with our emotions, they are trying to tap into deeper experiences of authenticity and resonance that can be fulfilled by activities that don’t require consumption, and could even tie into our primary need to connect with humans and nature.

Ideology: This is usually applied in the form of critical media literacy, and aims to challenge the claims made by corporations and governments. In the age of Occupy, much attention will be applied to the way in which economic values are propagated through media. To this extent it is absolutely necessary to examine those discourses surrounding growth and consumption, and how they lead to debt on multiple levels: personal, social, and ecological. To what extent are both economics and ecology ultimately two sides of the same coin?

An additional dimension can be explored: different media promote a range of environmental ideologies–beliefs about how we act upon the world– spanning from anthropocentric to ecocentric perspectives. What implications do these different worldviews have for ecology? Moreover, given that most media literacy aspires to greater democratic participation, it would be good to examine the kind of democracy we believe in. Is it anthropocentric, or could we work towards what Vandana Shiva calls Earth Democracy, which incorporates living systems?

The Cultural Commons: Educators pushing for media justice can link the enclosure of the techno-communication system by telecoms and media corporations with the enclosure of culture. IP law, anti-piracy legislation, and corporate mergers all have the effect of limiting democratic participation and access to cultural resources. This process began with colonization and witch hunts, which eliminated indigenous and female participation in order to promote patriarchal control. Now these processes are extending to the enclosure of all ideas: it is the colonization of our interpersonal realities. This can be challenged by highlighting the importance of open culture, reformed copyright laws, and a less restrictive approach to sharing.

Intertextuality: People should not just think about ecosystems, but think like ecosystems. This means looking at our mental models and learning to think in terms of systems, relationships, and connectivity. Our social networks do this naturally, but what about media texts? Traditional media literacy tends to focus on single texts (like an alcohol ad), but what if we looked at texts as if they were a node in the media ecosystem? The way the web makes all texts open works does that for us. Consider how Kony 2012 became a dialog between many different texts produced by a vast range of critics and supporters. Or how a WikiLeaks document becomes linked to a Web of ideas and practices. Or look how we make sense of a film like Avatar, with its linkages to various genres and tropes from other films, and then how fans and activists remixed and spread various memes from the film.

Gadgets: As mentioned, media education programs rarely critically engage the tools used to make media. We should celebrate the creative process and promote the empowerment of media making, yet we should not take our eye off the fact that the gadgets we use have an increasingly negative impact on global ecology and social justice. Can we get away with making critical documentaries without also examining our own complicity within this production system?

Phenomenology: Most media literacy looks outwardly to ask questions about what media do to us. Sometimes the question is changed to focus on what we do with media. But what about the manner in which media influence our cognition–for better or for worse? How does media engagement impact our sense of space, place, and time? What are the “splaces” we are engaging? How might this experience of extending ourselves into media networks impact our sense of planet? How can we become more mindful of our attention so as to not lose ourselves in the dreamworlds of other people’s design (Kony 2012 seemed to be quite hypnotic in that sense)?

Alternative Cultural Practices: There is a tendency among many media educators to focus on the negative aspects of media. But we also need to support positive media practices. After all, media are a necessary means for solving problems. While I fully endorse critical approaches, I also would like to warn against too much negativity that leads to learners feeling powerless and victimized. We need to pull people towards aspirational solutions. This is a slightly different take on problem-solving pedagogies that focus on how to fix problems. Rather, we should encourages learners to create solutions. The difference is subtle but important. What we are aiming for is supporting lifelong learning skills that build towards sustainable cultural practices that can envision a positive response to a very wicked problem.

These suggestions are part of a larger project I’m working on to re-orient media education towards a green worldview. These points barely scratch the surface of what I’ve been developing. If you are interested in joining me or offering feedback, please comment below.

Happy Earth Day!

* For what it’s worth, to question technology is to not be anti-technology. Hopefully people will come to realize that thinking critically about technology is not a desire to go back to the Stone Age, but rather to consider the boundaries and limits that can be placed on how technology fits within the context of ecology and human experience, and not the other way around.

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An excellent report and article detailing the dirty secrets of the cloud.

As I report in my forthcoming book:

What the BP case shows is that media decolonization requires decoupling our media from the carbon economy. For those of us who use computers and networks, this will mean a transitional period, since currently our consumption of electronics and energy use are increasingly large sources of C02 emissions. In fact, computer networks now produce more carbon emissions than the airlines industry. A Google server farm will use as much electricity as a city of 250,000 people, so efforts by companies like Google to transition to renewable energy is absolutely necessary. But with the exponential growth of the information economy, we may be drowning in data anyway. For example, some communications scholars argue that data clouds, bloated software, redundant archiving, and media rich data centers are pushing the overall planetary impact of physical data storage to unsustainable levels (“The Internet Begins with Coal” titles one report about network power consumption). They suggest that it will become increasingly necessary to ration data, meaning that people should be sharing copies of media rather than having to access them from multiple clouds. Unfortunately, the current push toward cloud computing by dominant corporate providers Balkanizes the net into data fiefdoms, leading to less compatibility and sharing.

As long as we perpetuate the current fossil fuel regime, the belief that unlimited data is harmless to the biosphere will remain intrinsically bound to the creed that information is weightless and immaterial. This situation, the researchers argue, parallels our treatment of the oceans, which are being pushed to the brink of ecological collapse because people have assumed their capacity for producing food and absorbing pollution is limitless. Not only is linking computer and network usage directly to their impact on the environment a crucial step toward green cultural citizenship, it’s a radical challenge to a status quo predicated on tightly restricted intellectual property. Proprietary control of data is the ultimate tragedy of the commons. Ultimately, only a culture based on a cultural commons that values sharing resources would ensure that the next wave of computing doesn’t result in black clouds in our atmosphere.

Here’s a GreenPeace link to take action.

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The Webzine Motherboard offers this fantastic glimpse into how a group of techie activists seek to revolutionize networking. In an effort to create software/hardware that matches the concept of the Occupy General Assembly, the Free Network Foundation is taking McLuhan’s aphorism to heart: the medium of an independent P2P network is the message.

In their own words:

• We envision communications infrastructure that is owned and operated cooperatively, by the whole of humanity, rather than by corporations and states.
• We are using the power of peer-to-peer technologies to create a global network which is immune to censorship and resistant to breakdown.
• We promote freedoms, support innovations and advocate technologies that enhance and enable digital self-determination.

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Sometimes media can help us see that which we can no longer sense. Here NASA’s imaging of Earth’s ocean currents reminds us how interconnected everything is, and that the world is in constant motion. Is this a bridge from the technological sublime to the natural sublime?

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Just in case you didn’t watch the Grammy Awards (I didn’t either), it featured this commercial, which is a fairly good example of ecological communication. By explaining a complicated system with concrete symbolism, this is a good demonstration of how advertising techniques can promote positive thinking. Chipotle, which you may have seen featured in the documentary Food Inc., wants to highlight its “food with integrity” program that promotes the humane treatment of animals and a decentralized food system. The soundtrack features Willie Nelson covering Radiohead. Wow!

For more background info about the ad, Esquire provides in-depth coverage.

Here’s a bonus video. The following vid is the opening sequence for Food Inc. Notice how the narration and visuals are a kind of food media literacy.

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