About Mediacology
Mediacology
(click here to buy from Amazon.com)
Find out more about the book here.
Bridging media literacy with ecoliteracy, written by Antonio Lopez, an old school dharma punk and media educator. Occasionally he shoots from the lip, bloviates, misspells and can be tangential.
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Multimedia Curriculum
Now available, Antonio's health and media literacy CDROM curriculum for youth of color, Merchants of Culture. This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.
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Now Reading
Planned books:
- In Defense of Lost Causes by Slavoj Zizek
Current books:
-
The Power of Place: Geography, Destiny, and Globalization’s Rough Landscape by Harm De Blij
Recent books:
- Spook Country by William Gibson
- The Hidden Connections: A Science for Sustainable Living by Fritjof Capra
- The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism by Matt Mason
- True Enough: Learning to Live in a Post-Fact Society by Farhad Manjoo
- The Sustainability Revolution: Portrait of a Paradigm Shift by Andres R. Edwards
Paying the rent:
ODTMaps.com Innovative Maps for Education & Presentation
Definitions
The following are definitions of terms I came up with and use periodically:
GridThink - A type of literacy based on left-brain functions that are rational, abstract and linear.
HoloGrok - A type of literacy based on new media, which primarily requires right-brain processing that is spherical, musical, multi-sensory and nonlinear.
Media Composting - The repurposing/recycling/remediation of old or dead media into new media, i.e. mashups, remixing, sampling, cut and paste, collage, etc.
Media Permaculture - The application of organic farming concepts to the study of media as a kind of living environment. It presumes that the engaged mind is like a garden, and not a programmable computer.
Mediacology - The conflation of media and ecology.
Mediacolgoical Niche - Like an ecological niche, this is a niche media environment that takes into into account the mind, environment.